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Quick answers
How many Merchant Center accounts can a single user be added to?
A single user can be added to a maximum of 100 Merchant Center accounts.
Can multiple Google accounts be linked to a single Merchant Center account?
Yes! People are added and managed via individual Google accounts and associated email addresses.
I received an error message: “We were unable to add this email address because it is not associated with a Google account. Choose a different email address or create a new Google account.”
If you receive this error message, the email address that you're trying to grant access to Merchant Center isn't linked to a Google account. Email addresses must be linked to a Google account to be added to the Merchant Center. To link your email to a Google account:
- Go to Google Accounts sign up.
- Click Use my current email address instead.
What access does a person need to get the “verified website owner” label?
Everyone is eligible for the attribute “Verified website owner”. If this label appears under a person's name in the “People” list, it means this person has verified the website associated with their Merchant Center account.
Who can invite new people and change access levels?
Admin users can invite others to access the Google Merchant Center account. To do so, click the “People & access” tab under the Settings & Tools menu.
Can other people on the Merchant Center account view my login information?
No, all users sign in to your account with their own Google accounts, so you can safeguard your own login information.
The super admin is a role given to a person in Business Manager that has the highest permissions across all of your connected apps as well as granting or removing the access of others. Learn more about how to Manage your business as a super admin.
Access types
Account admins can specify different access levels per person, and each person may receive different types of emails.
Super admin
Super admins are people from the Business Manager profile to which this Merchant Center is connected and hold the highest level of access to connected apps. In Merchant Center, they hold admin access.
Admin
Admins are people with beyond standard access. Admins may add, remove, or edit people. Only admins can add and remove apps and stores to Merchant Center.
Standard
People with standard access can sign in to Merchant Center and access everything but they won’t be able to manage others or add and remove apps and stores.
- Standard users can also verify the store’s website URL, link Business Profiles with Merchant Center, perform feed or product edits, and, like the Admin user, change account settings (such as editing your business address).
- Standard users can’t work with reports, view performance insights, enable programs, and link Google Ads accounts.
Email-only access
No account access, but will receive emails based on preferences.
Performance and insights
People with the performance and insights access level can access all performance reports.
Manage people on your account
Invite a new person
- In your Merchant Center account, click the settings and tools icon
, then click People & access
- Click Add person.
- Enter the email address of the person you want to invite.
- On the next page, select the level of Access type you'd like to grant: admin or standard. The default email permissions such as mandatory service announcements, news and tips, surveys and pilots, product data alerts, returns, and reports will apply to all new people.
Tip: If you are a super admin, you can grant this person super admin access in Business Manager. To go to Business Manager, click on "Manage in Business Manager” in the banner above the People list.
- Click Save.
After you've done this, the invited person will receive an email prompting them to accept, and their access will be marked as "pending" until they accept the invitation.
Revoke people roles
Before removing a person, ensure that your website URL verification status isn't associated with that person. If it is and you remove that person from your account, you’ll also lose your verification status (and subsequently your claim status) and will need to complete website verification and claiming with another person.
- In your Merchant Center account, click the settings and tools icon
- Under “People”, click Manage for the person you would like to remove.
- Under “Account status”, click Remove person.
Edit people roles
Admin users may edit a person’s role. To do this:
- In your Merchant Center account, click the settings and tools icon
- Under “People”, click Manage for the person whose access you wish to edit.
- Select the new access type you want to assign to this person, and then click Save.
Unlink an account
If you no longer wish to have your Google account linked to a Merchant Center account, you can remove your own access in the "People & access" section by selecting “edit your own access” and removing yourself.
In Merchant Center:
- In your Merchant Center account, click the settings and tools icon
- In the Google applications section, you’ll find the linked Google Ads accounts.
- For the account you'd like to unlink, click Manage and then Unlink.
In Google Ads:
- Click the tools icon in the upper right corner of your account.
- Under “Setup,” click Linked accounts.
- Under “Your linked accounts and products", find "Google Merchant Center”, then click Manage and link.
- Find the account you want to unlink and click Unlink.