- If you're currently not tracking conversions, you need to set up conversion tracking.
- Alternatively, you can also import Google Analytics 4 conversions.
- If you're already using Search Ads 360 conversion tracking, you can simply add the basket data to your existing conversions tag.
Check with your web developer on how to pass dynamically generated data, such as product IDs for products that were sold as part of a conversion.
Choose how you want to set up conversions with basket data:
Set up with Google Ads
If you choose Google Ads as an implementation source, you'll be able to deploy this using Google Tag directly on your website or via Google Tag Manager. Follow below steps for this implementation method:
- Make sure that standard conversion tracking is already set up to track your purchases.
- Ensure that the Purchase conversion's 'Conversion goal and action optimisation' is set to Primary.
- Add conversions with basket data parameters to standard conversion tracking to enhance data and report metrics. Learn more about conversions with basket data parameters.
- Adding the optional Merchant Center parameters will enhance data quality. This is especially important if you have multiple Merchant Center accounts that use the same item IDs for different products.
Example of Google tag implementation with basket data
<!-- Sample Code Conversion -->'event', 'purchase'
<script type="text/javascript">
gtag(, {"send_to": "AW-9999999999/abc123xyz",
"transaction_id": "1545c34e-691e-4726-aeda-b798df255e9c",
"value": 53.50,
"currency": "USD",
<!-- Start of CwCD Parameters -->
"discount": 1.50,
"aw_merchant_id": 98765,
"aw_feed_country": "US",
"aw_feed_language": "EN",
"items": [
{
"id": "P12345",
"quantity": 2,
"price": 12.50
},
{
"id": "P67890",
"quantity": 1,
"price": 30.00
}
]
<!-- End of CwCD Parameters -->
});
/* ]]> */
</script>
Example of a data layer implementation
<!-- Sample Code datalayer push -->
dataLayer.push({
"event": 'purchase',
"transaction_id": "1545c34e-691e-4726-aeda-b798df255e9c",
"value": 53.50,
"currency": "USD",
<!-- Start CwCD Parameters datalayer push -->
"discount": 1.50,
"aw_merchant_id": 98765,
"aw_feed_country": "US",
"aw_feed_language": "EN",
"items": [
{
"id": "P12345",
"quantity": 2,
"price": 12.50
},
{
"id": "P67890",
"quantity": 1,
"price": 30.00
}
]
<!-- End CwCD Parameters datalayer push -->
});Set up with Google Analytics
If you choose Google Analytics as an implementation method, via E-commerce tracking, here are the . steps for implementation:
- Ensure that E-commerce tracking is set up where item_id matches the Merchant Center item_id feed. Learn more about how to measure e-commerce.
- Add conversions with basket data parameters such to enhance data and report metrics. Review the conversions with basket data parameters section above.
- Adding the optional Merchant Center parameters will enhance data quality. This is especially important if you have multiple Merchant Center accounts.
- Import e-commerce into Google Ads. Learn more about how to Import Google Analytics conversions into Google Ads.
- Ensure that the Purchase conversion's 'Conversion goal and action optimisation' is set to Primary.
dataLayer.push({
event: ”purchase”,
ecommerce: {
transaction_id: ”T_12345,
value: 7.77,
tax: 4.90
delivery: 5.99,
currency: “USD”,
coupon: “SUMMER SALE”,
aw_merchant_id: “12345”
aw_feed_country: ‘US”
aw_feed_language: “EN”
items: [
{
item_id: “SKU_12345”,
item_name: “Stan and Friends Tee”,
affiliation: “Google Merchandise Store”,
coupon: “SUMMER_FUN”,
discount: 2.22,
index: 0,
item_brand: “Google”,
item_category: “Apparel”,
item_category2: “Adult”,
item_category3: “Shirts”,
item_category4: “Crew”,
item_category5: “Short sleeve”,
item_list_id: “related_products”,
item_list_name: “Related Products”,
item_variant: “green”,
location_id: “ChIJIQBpAG2ahYAR_6128GcTUEo”,
price: 9.99,
quantity: 1
}]
Set up with Search Ads 360
Follow the steps below for this implementation method:
- Make sure that conversions are already tracked via Floodlight activities.
- Update Google Tag or Google Tag Manager with parameters to enhance data and report metrics.
- Floodlight data will be passed automatically from Search Ads 360 to Google Ads after they're linked.
