Vehicle ads activation

Add your shops. If you haven't added shops to your Merchant Center account, you can either add shops or connect your existing shops' business profiles to Merchant Center to enable vehicle ads. Below are the requirements to keep in mind when linking your Business Profile and Merchant center account:

• Ensure that each business listing has a physical address that is valid and current. Learn more.
• Ensure that the shop code assigned to each business listing is unique within the linked business group. Learn more.
  • This is to ensure that the correct listing is mapped to the intended vehicle offer or offers.
• Ensure that your business listings are open, active and have accurate business hours displayed. Learn more.
• Ensure the category of the business listing is in the 'Shop and Shopping' vertical. Learn more.

Finally, if you don't have access to the Google Business Profile account that contains your shop listings, you may use a 'Shop feed' to provide locations. To ensure a valid match between your shop feed and your vehicle inventory, we strongly recommend submitting all specified attributes. Contact us to request access to the shop feed.

After receiving confirmation that your account has been enabled for shop feed:

1. Click the gear icon , and in the drop-down menu click Data sources.
2. Select Point-of-sale sources and click Add shop data.
3. Refer to the shop feed specification and ensure that you submit required attributes in your shop feed.

To upload your vehicle data in Google Merchant Center, you'll first need to create a data source to which you can submit your data. This step is required for any new data source, and when a data source is registered, you can update the existing source without having to register it again.

The data source can be a file, a Google Sheet or the Shopping Content API.

A primary data source is the main source of information that Merchant Center uses to access and display your product data. Learn more about creating a product file for Merchant Center.

• Supported vehicle types: Only non-commercial, passenger vehicles such as cars and pickups (utes in Australia) are supported. Vehicle ads can't be used to promote motorhomes, boats, buses, trains and others of that type.
• Supported offers: Your feed should only include vehicle offers. It shouldn't include offers for spare parts, accessories or any other shopping offers.
• Attribute headers: You must use the exact attribute headers for your feed to be processed correctly.
• Unique vehicle offers: Ensure that you submit each vehicle offer only once in the feed by checking the vehicle identification number (VIN). If the same vehicle is available for multiple shop codes or has multiple fulfilment types, these are supported by repeated fields for shop codes and the group attribute for vehicle fulfilment, and there is no need to submit a VIN multiple times for these scenarios. If a VIN is submitted for more than one vehicle offer, those offers will be disapproved in the feed.
  • Exception: If you're submitting offers in multiple languages, the VIN can be submitted once for each language (if available).
  • In the UK, VIN is optional. You should submit ID [id] as an alternative identifier. The ID must also appear on the vehicle's landing page.

Refer to the vehicle ads data specification and ensure that you submit the required attribution in your primary feed.

To be eligible for vehicle ads, your website must meet the following requirements:

• Display dealership name, dealership location, vehicle price, MSRP (if listing a new vehicle), VIN, mileage (if listing a used vehicle) and availability information on the landing page.
  • Make sure that the information (including dealership name, dealership location, vehicle price, VIN and availability) is clearly visible upon loading the page, without requiring the user to scroll.
  • When you first open the page, the dealership name and city can represent the dealership location if the full dealership address isn't present. In this case, the full dealership address should be displayed when the user clicks to view dealership location details.
  • In the UK, VIN is optional. You should submit ID [id] as an alternative identifier. The ID must also appear on the vehicle's landing page.
• Display your vehicle availability prominently. Availability that reports the vehicle as 'sold', 'out of stock', 'reserved', 'unavailable' or 'incoming unit' are not permitted.
• Display your vehicle price. The price displayed on your landing page should match the price submitted in your primary feed for the selected dealership location.
  • You may provide the option to 'Check today's price'.
  • Any disclaimers about the vehicle MSRP must be clearly displayed on the landing page.
• Make sure that you can display a landing page based on the codes from your Business Profile or shop feed to populate location-specific pricing and availability. Vehicles included in your primary feed are expected to be listed as available on your vehicle landing page.
• Meet all local requirements around new or used vehicle disclosures on the landing page. Learn more about local legal requirements and safety standards.
• (If listing a used vehicle) Display the vehicle mileage prominently on the landing page. Ensure that the mileage matches the mileage [mileage] attribute in your primary feed.