Cancelling your Google Ads account

You can cancel your Google Ads account at any time. Your ads will stop serving within 24 hours, and you may receive an additional charge after cancelling your account to settle any accrued costs prior to cancellation. You can access an account that you've cancelled at any time. You'll need to reactivate your account if you want to use it again in the future.

Note: If your Google Ads account has no recorded spend for more than 15 months, it will be considered inactive and automatically cancelled. Learn more About account cancellation.

Before you cancel

If you don't have unused funds in your account, consider pausing your campaigns instead of cancelling your account.
If you're not happy with how your campaigns are performing, review the Google Ads best practices for optimisation tips to drive better results.

What to expect after cancelling your account

Users

All remarketing lists owned by the cancelled account, including Customer Match, will be set to 'Closed', preventing new users from being added to these lists.
About a month after cancellation, all remarketing lists owned by the cancelled account will have their membership duration updated to one day, removing all users from these lists.
After the users are removed, lists shared with other accounts will no longer be usable for those accounts.
Any parameters for dynamic remarketing will be deleted.

Billing

If you cancel your account, you'll still need to pay for any accrued costs. If you have any refundable credit left in your account, you should receive a refund to your original payment method within 4–12 weeks. In some countries, you may be required to fill in an additional form to get a refund, especially if you paid by bank transfer. Note that any amounts from promotional offers are excluded from refund amount. Learn more about Managing billing after cancelling your Google Ads account.

Account access

After you cancel, you'll still be able to access the data in your Google Ads account by logging in. If you want to use Google Ads again in the future, you can reactivate your account at any time. Learn more about how to Access your cancelled Google Ads account.

Requirements for cancellation

To cancel your account, you'll need:

Administrative access to your account
Complete and active billing setup for your account

If you have a manager account and want to cancel one of your managed accounts, you'll need:

Administrative access to your manager account
Ownership of the client account that you'd like to cancel

How to cancel your account

To cancel your Google Ads account:

In your Google Ads account, click the Admin icon.
Click Account settings.
Under Account status, click Cancel my account.

You can also cancel accounts that are pending setup by clicking the delete icon next to them in the Account selector.

Problems cancelling your account

If the option to cancel your account isn’t available, review the requirements for cancellation above to make sure that you have the appropriate permissions.
If your administrative access user is no longer with your company and you want to cancel your account, contact Google Ads Support with the following information:
- Customer ID
- Login email address
- Account billing information

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