You can exclude ages at the campaign or ad group level.
Add, edit, or remove age exclusions
To exclude an age from an ad group or campaign, follow these steps:
- In the tree view, select the ad group or campaign where you'd like to exclude the age.
- Select the Targeting > Age tab, then select Negatives at the top corner of the tab.
- Click Add negative, then select Add negative age or Add campaign negative age.
- Select an age range from the drop-down menu.
To edit or remove one or more age exclusions, follow these steps:
- Select the Targeting > Age tab, then select Negatives at the top corner of the tab.
- Select the age exclusions that you'd like to edit or remove.
- Make your changes to the selected rows:
- To edit, make changes either inline or in the edit panel.
- To remove, click Remove in the tab toolbar.
Add or import multiple age exclusions
Step 1: Prepare your list of age exclusions
If you prepare a spreadsheet or text file with your list of changes, you can then copy and paste the list directly into Google Ads Editor.
Include the following columns in your list:
- Campaign
- Ad group: Use this column for ad group-level exclusions, not for campaign-level exclusions.
- Age: Valid age ranges are 18-24, 25-34, 35-44, 45-54, 55-64, 65 or more, and Unknown.
- (Optional) Status: Enabled or Disabled.
There are several ways to add age ranges in Google Ads Editor imports:
- Enter the exact values listed above, e.g. 18-24, 65 or more, or Unknown.
- Enter a single number that falls in one of these ranges. For example, entering 30 would add the age range 25-34.
- Enter a range that falls within one of these ranges. For example, entering 70-80 would add the age range 65 or more.
To avoid errors in your import, don't enter values outside of the targetable age ranges, e.g. any number less than 18, or a pair of numbers that doesn't fall within the targetable ranges, such as 20-30.
If you include a column header row, the column headers must be in English. See a list of headers.
When you prepare your list, be sure to avoid conflicting targets and exclusions.
Step 2: Add age exclusions
You can add the list of age exclusions using one of the following options:
- Select Data > Age and choose one of the Add multiple negative ages options.
- Import a CSV file with your changes.