This article describes the CSV file columns used when making changes with CSV files, and how to retain version history when making edits.
In order for Google Ads Editor to recognize CSV columns automatically, the headers must be in English. However, capitalization and spaces don't matter. For example, daily budget
is the same as dailybudget
, daily_budget
, DAILY BUDGET
, etc.
Leaving a field blank indicates that Google Ads Editor should not make any changes for that item. Entering a pair of square brackets []
indicates that Google Ads Editor should erase any values that already exist for that item.
CSV columns
The table below lists frequently used CSV column headers. Additional columns are required for certain items, like dynamic ad targets.
Column header (and alternate headers) |
Notes |
---|---|
Campaign Campaign name |
|
Campaign type |
Include one of the following values in the “Campaign type” column: Note: Starting in July 2018, campaign names were modified for Search campaigns that included Display. For Search campaigns, you may see “Search” as the campaign type with the associated “Networks” field possibly including “Search Partners” or “Display Network,” depending on the options you choose. |
Campaign daily budget Daily budget Campaign budget Budget |
The value must be greater than zero. |
Language targeting Language Languages |
On the campaign row, enter one or more language codes, separated by semicolons. |
Location ID ID Geo ID Geo target ID |
Enter each location on its own row. In the location targeting instructions, refer to the "Import locations in a CSV file" section. |
Location Geo targeting |
Enter each location on its own row. In the location targeting instructions, refer to the "Import locations in a CSV file" section. |
Bid adjustment Bid modifier |
This column can include a mobile bid modifier (if on the campaign or ad group row) or a bid modifier (if on a location, placement, or audience row). |
Ad schedule Ad schedules Ad schedule intervals |
Enter a campaign schedule on a campaign row, or enter a sitelink schedule on a sitelink row. For formatting guidelines, see the ad scheduling instructions. |
Networks |
“Networks” is used to determine whether your campaign will appear on Google Search or also on Search Partners. Enter one or more of the following, separated by a semi-colon: For video campaigns, you can enter one or more of the following: Using the value "Search" will enable both Google Search and Search Partners. If “Campaign type” isn’t specified, “Networks” will be used to determine the campaign type. Search and Search Partners campaign types include Google Search. |
Ad group Ad group name |
|
Max CPC | |
Display Network max CPC Max content CPC Display max cpc Display network cpc |
|
Max CPM | |
CPA bid | |
Flexible reach | On an ad group row, enter one or more of the following Flexible reach options, separated by semicolons, to specify them as "Observation" for the ad group: Placements; Topics; Audiences; Genders; Ages; Parental status; Household income . For example, enter Placements to set placements as "Observation" for the ad group. To modify an existing ad group to use "Targeting" for all five types, enter [] (a pair of square brackets) in this column. Learn more about Display Network targeting |
Display Network custom bid type Display Network bid type |
You can enter any of the following Display Network custom bid types on the ad group row: |
Max CPC multiplier Max CPC bid multiplier Default max CPC multiplier Default max CPC bid multiplier |
You can enter a maximum CPC multiplier for keywords or ad groups in campaign experiments. |
Display Network max CPC multiplier Display network max CPC bid multiplier Max content CPC multiplier Max content CPC bid multiplier |
You can enter a Display Network maximum CPC multiplier for ad groups in campaign experiments. |
Max CPM multiplier Max CPM bid multiplier |
You can enter a maximum CPM multiplier for ad groups in campaign experiments. |
Keyword Keyword text |
|
Placement Website URL Website |
Enter a placement or topic. |
Type Criterion type Keyword type Match type Location type |
This column can contain various values, depending on the row:
|
Bid strategy type Bidding strategy type Bidding type |
For campaign rows, enter the bid strategy type. For Display campaigns, another campaign-level option is Manual CPM . Learn more |
Bid strategy Bid strategy name Bidding strategy name Bidding strategy Bidding name |
For campaign rows using account-specific portfolio bid strategies, enter the name of the bid strategy. For standard bid strategies, this column should be blank. Portfolio bid strategies are case sensitive. For example, if your Google Ads shared library includes a bid strategy called "My Bid Strategy," Google Ads Editor doesn't recognize "my bid strategy" as the same strategy. Learn more |
Headline |
|
Headline 1 |
These columns are used for expanded text ads. Each headline can have up to 30 characters. |
Short headline Long headline |
These columns are used for responsive ads. |
Description line 1 |
|
Description line 2 Description 2 Ad text line 2 Desc line 2 |
|
Image Image file name Business image |
|
Ad name | |
Display URL Visible URL |
|
Final URL Final URLs |
Enter final URLs, separated by spaces. (Note: If you are updating a destination URL to a final URL, enter a pair of square brackets [] in a “Destination URL” column, which will remove the destination URL, and enter the new final URL in the “Final URL” column.) |
Final mobile URL Final mobile URLs |
Enter final mobile URLs, separated by spaces. |
Tracking template Tracking URL |
Enter a single URL template. |
Path 1 Path 2 |
These columns are used for expanded text ads. The text you put in the fields should describe the product or service described in the ad in more detail. Paths are optional, and they support up to 15 characters each. |
Custom parameter Custom parameters |
Format parameters in the following way (separated by spaces): Note: Up to 8 parameters are supported. |
Device preference | Enter All or Mobile on the same row as a sitelink or an ad (text, image, dynamic search, or display). |
Start date | Enter a date in the format YYYY-MM-DD on a campaign row or a sitelink row. For campaigns only, the start date must be the current date or a future date (not a past date). The start date cannot be changed for a campaign that has already begun running. Enter empty brackets [] to specify no start date (for sitelinks) or today as the start date (for campaigns). |
End date | Enter a future date in the format YYYY-MM-DD on a campaign row or a sitelink row, or enter empty brackets [] to specify no end date. The end date for a campaign or sitelink must be the same as or later than the start date. |
Campaign status | Enter Enabled, Paused , or Removed . For new campaigns only, enter a status of Scratchpad to indicate a draft campaign. |
Ad group status | Enter Enabled, Paused , or Removed .In a campaign running an experiment, ad group status can also be Control only, Experiment only, Control and experiment , or Experiment and control . |
Status | Enter Enabled, Paused , or Removed . Use this column to change the status of keywords, placements, ads, etc. (Note that it isn't possible to pause negative items, such as negative keywords. Entering a status of Paused for a negative item has no effect.)In a campaign running an experiment, you can enter the following values for keywords and ads: Control only, Experiment only, Control and experiment, Experiment and control . |
Comment | |
Audience Audience name Full interest category |
Learn more about audience targeting |
Gender | Enter Male, Female , or Unknown . Learn more about gender targeting |
Age | Enter one of the following age ranges: 18-24, 25-34, 35-44, 45-54, 55-64, 65 or more, Unknown . Learn more about age targeting |
Markup languages | |
Mobile carriers | |
Business name Company name |
|
Address line 1 Address Address 1 |
|
Address line 2 Address 2 |
|
City | |
State Region Province State/province |
|
Postal code | |
Phone number Phone Ad phone number Business phone |
|
Country Country code Country of phone Phone country |
|
Map icon Icon Icon name |
|
Source Asset source |
|
Template contents Display contents Display ad contents Contents |
|
Sitelink text Sitelink Link text (upgraded) Upgraded link text |
Learn how to import sitelinks |
Platform targeting | On a sitelink row, enter Mobile, Desktop , or All . All sitelinks in a campaign or ad group must have the same platform targeting. |
Display ad contents Display contents Contents |
|
Promotion | |
Product group | |
Product group type | |
App ID / Package name | Enter the Package Name (Android) or App ID (iOS) for your mobile app install ad. |
Account ID | |
Labels | |
Accent color | |
Ad formats | |
Ad Group | |
Ad Group Status | |
Ad Group Type | |
Ad Name | |
Ad rotation | |
Ad Schedule | |
Ad text idea 1 | |
Ad text idea 2 | |
Ad text idea 3 | |
Ad text idea 4 | |
Address line 1 | |
Address line 2 | |
Advertiser | |
Age | |
Allow flexible color | |
App store | |
Association rule | |
Audience | |
Bid Modifier | |
Bid Strategy Name Bidding strategy name Bidding strategy |
|
Bid Strategy Type Bidding strategy type Bidding type |
|
Budget Campaign budget Campaign Daily Budget Daily budget |
|
Budget period | |
Bumper ad | |
Business name | |
Company name | |
Business name filter | |
Call reporting | |
Call to action Call to action text |
|
Call to action 1 | |
Call to action 2 | |
Call to action 3 | |
Call to action 4 | |
Call to action 5 | |
Call to action 6 | |
Call to action 7 | |
Call to action 8 | |
Call to action 9 | |
Call to action 10 | |
Call to action 11 | |
Call to action 12 | |
Call to action 13 | |
Call to action 14 | |
Call to action 15 | |
Callout text | |
Campaign Campaign name |
|
Campaign optimization | |
Campaign Priority Shopping priority |
|
Campaign Type | |
Channel ID Channel YouTube channel ID |
|
Channel Name Channel YouTube channel name |
|
City | |
Collapsed header | |
Color | |
Comment | |
Companion banner Image Image file name |
|
Content | |
Content keywords | |
Country code | |
Country of phone Country |
|
Country of Sale | |
Country of Sale Country |
|
Criterion Type Type Match type Keyword type |
|
CTA 1 background | |
CTA 1 button URL | |
CTA 1 mobile URL | |
CTA 1 text color | |
CTA 2 background | |
CTA 2 button URL | |
CTA 2 mobile URL | |
CTA 2 text color | |
CTA 3 background | |
CTA 3 button URL | |
CTA 3 mobile URL | |
CTA 3 text color | |
CTA 4 background | |
CTA 4 button URL | |
CTA 4 mobile URL | |
CTA 4 text color | |
CTA 5 background | |
CTA 5 button URL | |
CTA 5 mobile URL | |
CTA 5 text color | |
CTA 6 background | |
CTA 6 button URL | |
CTA 6 mobile URL | |
CTA 6 text color | |
CTA background | |
CTA button URL | |
CTA text color | |
Currency | |
Custom parameters | |
[Custom parameter] | |
Delivery method | |
Description | |
[Desc] | |
Description 1 | |
[Desc1 | |
Item 1 description] | |
Description 1 | |
[Description Line 1 | |
Desc line1 | |
Ad text line1] | |
Description 1 position | |
Description 10 | |
Description 11 | |
Description 12 | |
Description 13 | |
Description 14 | |
Description 15 | |
Description 2 | |
[Desc2 | |
Item 2 description] | |
Description 2 | |
[Description Line 2 | |
Desc line2 | |
Ad text line2] | |
Description 2 position | |
Description 3 | |
[Description Line 3 | |
Desc3 | |
Item 3 description | |
Ad text line3] | |
Description 3 position | |
Description 4 | |
Description 4 [desc4, Item 4 description] | |
Description 4 [Description Line 4, desc line4, ad text line4] | |
Description 4 position | |
Description 5 | |
Description 5 [desc5, Item 5 description] | |
Description 5 [Description Line 5, desc line5, ad text line5] | |
Description 6 | |
Description 6 [desc6, Item 6 description] | |
Description 7 | |
Description 7 [desc7, Item 7 description] | |
Description 8 | |
Description 8 [desc8, Item 8 description] | |
Description 9 | |
Description Line 1 | |
Description Line 1 [description 1, desc line 1] | |
Description Line 1 [description1, desc line1, ad text line1, Description, desc] | |
Description Line 1 [description1, desc line1, ad text line1] | |
Description Line 2 | |
Description Line 2 [description 2, desc line 2] | |
Description Line 2 [description2, desc line2, ad text line2] | |
Desktop Bid Modifier | |
Desktop Bid Modifier [desktop bid adjustment] | |
Destination URL | |
Destination URL [dest url, link url] | |
Device Preference | |
Discount modifier | |
Display Ad Contents | |
Display Network Custom Bid Type | |
Display Network Custom Bid Type [display network bid type] | |
Display URL | |
Display URL [visible url] | |
DSA Language | |
DSA page feeds | |
DSA targeting source | |
DSA Website | |
DSA Website [DSA Website Domain, Website Domain] | |
Dynamic Ad Target Condition 1 | |
Dynamic Ad Target Condition 2 | |
Dynamic Ad Target Condition 3 | |
Dynamic Ad Target Value 1 | |
Dynamic Ad Target Value 2 | |
Dynamic Ad Target Value 3 | |
End Date | |
End Date [campaign end date] | |
Enhanced CPC | |
Exclusion method | |
Feed | |
Feed Name | |
Feed Name [Feed] | |
Final mobile URL | |
Final mobile URL [Final mobile URLs, Mobile final URL, Mobile final URLs] | |
Final mobile URL 1 | |
Final mobile URL 1 [Mobile final URL 1, Item 1 final mobile URL] | |
Final mobile URL 1 [Mobile final URL 1] | |
Final mobile URL 10 | |
Final mobile URL 10 [Mobile final URL 10] | |
Final mobile URL 11 | |
Final mobile URL 11 [Mobile final URL 11] | |
Final mobile URL 12 | |
Final mobile URL 12 [Mobile final URL 12] | |
Final mobile URL 13 | |
Final mobile URL 13 [Mobile final URL 13] | |
Final mobile URL 14 | |
Final mobile URL 14 [Mobile final URL 14] | |
Final mobile URL 15 | |
Final mobile URL 15 [Mobile final URL 15] | |
Final mobile URL 2 | |
Final mobile URL 2 [Mobile final URL 2, Item 2 final mobile URL] | |
Final mobile URL 2 [Mobile final URL 2] | |
Final mobile URL 3 | |
Final mobile URL 3 [Mobile final URL 3, Item 3 final mobile URL] | |
Final mobile URL 3 [Mobile final URL 3] | |
Final mobile URL 4 | |
Final mobile URL 4 [Mobile final URL 4, Item 4 final mobile URL] | |
Final mobile URL 4 [Mobile final URL 4] | |
Final mobile URL 5 | |
Final mobile URL 5 [Mobile final URL 5, Item 5 final mobile URL] | |
Final mobile URL 5 [Mobile final URL 5] | |
Final mobile URL 6 | |
Final mobile URL 6 [Mobile final URL 6, Item 6 final mobile URL] | |
Final mobile URL 6 [Mobile final URL 6] | |
Final mobile URL 7 | |
Final mobile URL 7 [Mobile final URL 7, Item 7 final mobile URL] | |
Final mobile URL 7 [Mobile final URL 7] | |
Final mobile URL 8 | |
Final mobile URL 8 [Mobile final URL 8, Item 8 final mobile URL] | |
Final mobile URL 8 [Mobile final URL 8] | |
Final mobile URL 9 | |
Final mobile URL 9 [Mobile final URL 9] | |
Final URL | |
Final URL [Final URLs] | |
Final URL 1 | |
Final URL 1 [Item 1 final URL] | |
Final URL 10 | |
Final URL 11 | |
Final URL 12 | |
Final URL 13 | |
Final URL 14 | |
Final URL 15 | |
Final URL 2 | |
Final URL 2 [Item 2 final URL] | |
Final URL 3 | |
Final URL 3 [Item 3 final URL] | |
Final URL 4 | |
Final URL 4 [Item 4 final URL] | |
Final URL 5 | |
Final URL 5 [Item 5 final URL] | |
Final URL 6 | |
Final URL 6 [Item 6 final URL] | |
Final URL 7 | |
Final URL 7 [Item 7 final URL] | |
Final URL 8 | |
Final URL 8 [Item 8 final URL] | |
Final URL 9 | |
Final URL suffix | |
Flexible Reach | |
Gender | |
Gender [Negative gender] | |
Header | |
Header 1 | |
Header 1 [Item 1 header] | |
Header 2 | |
Header 2 [Item 2 header] | |
Header 3 | |
Header 3 [Item 3 header] | |
Header 4 | |
Header 4 [Item 4 header] | |
Header 5 | |
Header 5 [Item 5 header] | |
Header 6 | |
Header 6 [Item 6 header] | |
Header 7 | |
Header 7 [Item 7 header] | |
Header 8 | |
Header 8 [Item 8 header] | |
Headline | |
Headline 1 | |
Headline 1 position | |
Headline 10 | |
Headline 10 position | |
Headline 11 | |
Headline 11 position | |
Headline 12 | |
Headline 12 position | |
Headline 13 | |
Headline 13 position | |
Headline 14 | |
Headline 14 position | |
Headline 15 | |
Headline 15 position | |
Headline 2 | |
Headline 2 position | |
Headline 3 | |
Headline 3 position | |
Headline 4 | |
Headline 4 position | |
Headline 5 | |
Headline 5 position | |
Headline 6 | |
Headline 6 position | |
Headline 7 | |
Headline 7 position | |
Headline 8 | |
Headline 8 position | |
Headline 9 | |
Headline 9 position | |
Headline text color | |
Household income | |
ID | |
ID [Location ID] | |
Image | |
Image [image file name, business image] | |
Image 1 | |
Image 10 | |
Image 11 | |
Image 12 | |
Image 13 | |
Image 14 | |
Image 15 | |
Image 2 | |
Image 3 | |
Image 4 | |
Image 5 | |
Image 6 | |
Image 7 | |
Image 8 | |
Image 9 | |
Image URL | |
Image URL [youtube video thumbnail url] | |
InApp conversion actions | |
InApp conversion actions [InApp conversions] | |
Inventory filter | |
Inventory type | |
Keyword | |
Keyword [keyword text] | |
Label | |
Label [Label name] | |
Labels | |
Labels [Ad group labels] | |
Labels [Campaign labels] | |
Landing page | |
Landscape image | |
Landscape image [image, image file name] | |
Landscape logo | |
Language | |
Languages | |
Languages [language, Language targeting] | |
Link Text | |
Link Text [display text, sitelink, sitelink text] | |
Link Text [display text] | |
Local Inventory Ads | |
Location | |
Location category filter | |
Location label filter | |
Logo | |
Logo 1 | |
Logo 2 | |
Logo 3 | |
Logo 4 | |
Logo 5 | |
Long headline | |
Main color | |
Marketing image | |
Max CPC | |
Max CPM | |
Max CPV | |
Maximum CPC bid limit | |
Merchant Identifier | |
Merchant Identifier [Merchant ID, Merchant] | |
Mobile app category | |
Mobile app category [Mobile category, Category] | |
Mobile Bid Modifier | |
Mobile Bid Modifier [mobile bid adjustment, Bid Modifier, bid adjustment] | |
Monetary discount | |
Networks | |
Networks [network targeting] | |
Occasion | |
Orders over amount | |
Orders over amount [on orders over] | |
Package name | |
Parental status | |
Parental status [Negative parental status] | |
Path 1 | |
Path 2 | |
Percent discount | |
Phone Number | |
Phone Number [business phone, phone] | |
Platform Targeting | |
Platform Targeting [platform] | |
Postal code | |
Price 1 | |
Price 1 [Item 1 price] | |
Price 2 | |
Price 2 [Item 2 price] | |
Price 3 | |
Price 3 [Item 3 price] | |
Price 4 | |
Price 4 [Item 4 price] | |
Price 5 | |
Price 5 [Item 5 price] | |
Price 6 | |
Price 6 [Item 6 price] | |
Price 7 | |
Price 7 [Item 7 price] | |
Price 8 | |
Price 8 [Item 8 price] | |
Price prefix | |
Price qualifier | |
Product Group | |
Product Group [Decision Path] | |
Product Group Type | |
Product Group Type [Partition Type] | |
Promotion code | |
Promotion end | |
Promotion start | |
Promotion target | |
Promotion text | |
Province | |
Province [State] | |
PV Name | |
PV Name [pv, promoted video, promoted video name] | |
Radius | |
Shopping ad | |
Shopping ad [Promotion] | |
Short headline | |
Smart Shopping ad | |
Snippet Values | |
Square image | |
Start Date | |
Start Date [campaign start date] | |
Status | |
Status [creative status, ad status] | |
Status [Keyword Status] | |
Subject | |
Tablet Bid Modifier | |
Tablet Bid Modifier [tablet bid adjustment] | |
Target CPA | |
Target CPA [CPA Bid, max cpa] | |
Target CPM | |
Target impression share | |
Target ROAS | |
Targeting method | |
Targeting optimization | |
Teaser description | |
Thumbnail | |
Title 1 | |
Title 1 color | |
Title 2 | |
Title 2 color | |
Title 3 | |
Title 3 color | |
Title 4 | |
Title 4 color | |
Title 5 | |
Title 5 color | |
Title 6 | |
Title 6 color | |
Top Content Bid Modifier | |
Top Content Bid Modifier [top content bid adjustment] | |
Topic | |
Tracking template | |
Tracking template [Tracking url] | |
Tracking template 1 | |
Tracking template 10 | |
Tracking template 11 | |
Tracking template 12 | |
Tracking template 13 | |
Tracking template 14 | |
Tracking template 15 | |
Tracking template 2 | |
Tracking template 3 | |
Tracking template 4 | |
Tracking template 5 | |
Tracking template 6 | |
Tracking template 7 | |
Tracking template 8 | |
Tracking template 9 | |
TV Screen Bid Modifier | |
TV Screen Bid Modifier [tv screen bid adjustment] | |
Type | |
Unit | |
Unit 1 | |
Unit 1 [Item 1 price unit] | |
Unit 2 | |
Unit 2 [Item 2 price unit] | |
Unit 3 | |
Unit 3 [Item 3 price unit] | |
Unit 4 | |
Unit 4 [Item 4 price unit] | |
Unit 5 | |
Unit 5 [Item 5 price unit] | |
Unit 6 | |
Unit 6 [Item 6 price unit] | |
Unit 7 | |
Unit 7 [Item 7 price unit] | |
Unit 8 | |
Unit 8 [Item 8 price unit] | |
Universal app image 1 | |
Universal app image 10 | |
Universal app image 11 | |
Universal app image 12 | |
Universal app image 13 | |
Universal app image 14 | |
Universal app image 15 | |
Universal app image 16 | |
Universal app image 17 | |
Universal app image 18 | |
Universal app image 19 | |
Universal app image 2 | |
Universal app image 20 | |
Universal app image 3 | |
Universal app image 4 | |
Universal app image 5 | |
Universal app image 6 | |
Universal app image 7 | |
Universal app image 8 | |
Universal app image 9 | |
Universal app package name | |
Universal app store | |
Universal app video ID 1 | |
Universal app video ID 10 | |
Universal app video ID 11 | |
Universal app video ID 12 | |
Universal app video ID 13 | |
Universal app video ID 14 | |
Universal app video ID 15 | |
Universal app video ID 16 | |
Universal app video ID 17 | |
Universal app video ID 18 | |
Universal app video ID 19 | |
Universal app video ID 2 | |
Universal app video ID 20 | |
Universal app video ID 3 | |
Universal app video ID 4 | |
Universal app video ID 5 | |
Universal app video ID 6 | |
Universal app video ID 7 | |
Universal app video ID 8 | |
Universal app video ID 9 | |
Verification URL | |
Video ID | |
Video ID [video, youtube video id] | |
Video ID 1 | |
Video ID 1 [video 1, youtube video id 1] | |
Video ID 2 | |
Video ID 2 [video 2, youtube video id 2] | |
Video ID 3 | |
Video ID 3 [video 3, youtube video id 3] | |
Video ID 4 | |
Video ID 4 [video 4, youtube video id 4] | |
Video ID 5 | |
Video ID 5 [video 5, youtube video id 5] | |
Video ID 6 | |
Video ID 6 [video 6, youtube video id 6] | |
Video ID 7 | |
Video ID 7 [video 7, youtube video id 7] |
- First page CPC
- Top of page CPC
- Quality Score
- Suggested changes
- Approval status
- Image size
- All performance statistics columns, such as impressions, clicks, and CTR
If any of the following values appear in the "Status" columns, Google Ads Editor treats them as synonyms for Enabled
: Active
, Inactive
, Disapproved
, Normal
, Pending
, Ended
.
Using CSV imports to make edits
For each imported row, Google Ads Editor automatically decides whether to edit an existing item or create a new one. The decision is based on the set of columns that are best suited for distinguishing items. For example, keywords are distinguished by their campaign, ad group, keyword text, and match type. If an item exists with the same values in these identifying columns, then the imported row is processed as an edit.
You can choose which columns should be used to identify an existing item. Under your settings or application preferences, you can choose to “Include original columns in CSV/ZIP exports.” When you export a CSV file with this setting, you'll see an identifying column named #Original that holds the existing value of a field. The identifying column without the suffix, meanwhile, can be used to apply new values to be processed. The #Original column, and the values it holds, will be retained as a previous version.
When enabled, CSV exports will automatically generate #Original columns that are populated with the original values last synced from your Google Ads account. Additionally, users can specify an #Original column for any attribute of an item. In each case, the #Original values will be used to decide whether an existing item in the account is a match for the imported row.
If an existing item isn’t found, the item will be created. (Note: You’ll have an opportunity to review any changes before posting them). In the absence of any #Original columns, Google Ads Editor will continue to import CSV files as it has in the past.
Example
An advertiser has multiple campaigns for running gear. She wants to change the wording in her text ad headlines from “sneakers” to “running shoes” without losing the historical metrics for the ads. Simply importing the rows with the new headlines would create a new set of ads. Instead, she can export the existing ads and create a new column called “Headline#Original” where she uses the existing headlines, and write new headlines in the "Headline" column. Those two columns might look something like this:
Headline#Original | Headline |
Jogging sneakers Long distance sneakers Children’s sneakers |
Jogging running shoes Long distance running shoes Children’s running shoes |
Assuming there haven’t been any changes in the other identifying columns, the result will be that the 3 existing ads under the "Headline#Original" column will be edited with new headlines in the "Headline" column. Meanwhile, for ad types that support version history, you can see how your ads in the "Headline#Original" column performed.