Add negative sites

Choose one of the options below to exclude sites from your ad group or campaign.

Exclude individual sites from ad groups or campaigns

1. Select Keywords and Targeting > Placements, Negative in the type list.
2. Click Add negative and select the type of negative site (campaign or ad group).
3. If prompted, select the destination for the new negative site and click OK.
4. Enter the negative site in the edit panel.

Add multiple negative sites

1. Select Keywords and Targeting > Placements, Negative in the type list.
2. Click Make multiple changes.
3. Under "Destination,” select My data includes columns for campaigns and/or ad groups or Use selected destinations.
4. Type or paste your changes into the grid.
5. Click Process.
6. To continue, click Finish and review changes.
7. To add the pending changes to your account, click Keep.

Paste negative sites from another ad group or campaign

You can copy and paste negative sites between ad groups or campaigns.

To paste negative sites into more than one ad group or campaign, use multi-select to choose your destination campaigns or ad groups in the data view and paste your items as usual.