Add negative websites

Choose one of the options below to exclude websites from your ad group or campaign.

Exclude individual websites from ad groups or campaigns

1. Select Keywords and Targeting > Placements, Negative in the type list.
2. Click on Add negative and select the type of negative site (campaign or ad group).
3. If prompted, select the destination for the new negative website and click on OK.
4. Enter the negative website in the edit panel.

Add multiple negative websites

1. Select Keywords and Targeting > Placements, Negative in the type list.
2. Click on Make multiple changes.
3. Under "Destination”, select either My data includes columns for campaigns and/or ad groups or Use selected destinations.
4. Type or paste your changes into the grid.
5. Click on Process.
6. To continue, click on Finish and review changes.
7. To add the pending changes to your account, click on Keep.

Paste negative websites from another ad group or campaign

You can copy and paste negative websites between ad groups or campaigns.

To paste negative websites into more than one ad group or campaign, use multi-select to choose your destination campaigns or ad groups in the data view and paste your items as usual.