Add gender targets
- In the account tree view, select the ad group where you'd like to add the gender.
- Select Keywords and Targeting > Genders in the type list.
- Click Add gender.
- Optional: Edit the bid, bid adjustment, final URL, or status.
Edit or remove one or more gender targets
- Select Keywords and Targeting > Genders in the type list.
- Select one or more genders to edit or remove.
- Make your changes to the selected genders: To edit, make changes either inline or in the edit panel. To remove, click Remove.
Add or import multiple genders
Step 1: Prepare your list of gender targets
If you prepare a spreadsheet or text file with your list of changes, you can then copy and paste the list directly into Google Ads Editor.
Include the following columns in your list:
- Campaign
- Ad group
- Gender (Male, Female, or Unknown).
The following columns are optional:
- Type: Positive or Negative. If this column is omitted, genders are added as positive gender targets by default. To exclude a gender, enter "Negative" in the Type column for that row. (Learn more about options for excluding genders.)
- Max. CPC, Max. CPM: Enter a gender-specific bid, or leave these fields blank to use the ad group default bid.
- Bid adjustment: Enter a bid adjustment from -90% to 900%, inclusive.
- Final URL: Leave this field blank to use the ad's final URL.
- Status: Enabled, Paused, or Removed.
If you include a column header row, the column headers must be in English. See a list of headers.
When you prepare your list, be sure to avoid conflicting targets and exclusions.
Step 2: Add gender targets
Select Keywords and Targeting > Genders in the type list. Click Make multiple changes and paste your list into the tool.
Related links
- Learn how to add age targeting to ad groups.
- Find out how to exclude genders from ad groups and campaigns.