Sync your product data from Merchant Center to Manufacturer Center

Link your Merchant Center account to your Manufacturer Center account to sync your product data. Linking to a Merchant Center account has several benefits, including streamlined feed creation and analytics.

Before you begin

For your data to be synced from Merchant Center to Manufacturer Center, you must provide GTINs or MPNs for your products.

After you link the accounts, products for verified brands in Manufacturer Center are synced with Merchant Center. To avoid syncing issues, make sure that your Manufacturer Center account is verified and approved and that your brands are approved in Manufacturer Center linking your accounts. Learn more about brand verification and approval

Note: You can’t link a Merchant Center account with a Manufacturer Center data partner account. Learn more about data partner accounts

How it works

  1. After your account linking request is confirmed, your products will be synced daily. You’ll need to wait up to a day after your accounts have been linked and before products are synchronized. It may take an additional 3-4 days after the first sync before analytics for your products are available.

    Your data is synced from Merchant Center to Manufacturer Center only. Changes that you make in Manufacturer Center don’t sync with your Merchant Center account. Only existing products in Manufacturer Center that are also in Merchant Center are updated during synchronization.

  2. As long as at least one product is synced, you’ll view a new feed created in the “Feeds” page in Manufacturer Center. This feed represents the data coming from your Merchant Center account. The name of the feed is the same as the linked Merchant Center account. Although you can’t delete or add new countries or languages in feed settings, you can still change the set of destinations for existing countries and languages.

    If you have multiple feeds in Merchant Center, they’re synced together as a unique feed in Manufacturer Center. Supplemental feeds and feed rules present in Merchant Center are also applied to synced products in Manufacturer Center.

  3. New products or changes to existing products in the linked Merchant Center account are automatically synced with Manufacturer Center. However, attribute values edited directly in your Manufacturer Center account take priority over any attribute values synced from Merchant Center.

    Deleting a synced feed or product data in Manufacturer Center doesn’t stop the feed or product data from being synced from Merchant Center. If your Merchant Center and Manufacturer Center accounts are linked, any products that you delete are re-added to Manufacturer Center on the next scheduled sync. To prevent the syncing of products from Merchant Center to Manufacturer Center, unlink the accounts.

How synced feeds work

  • Changes that you make in the Manufacturer Center don’t sync with your Merchant Center. Only products in the Manufacturer Center that are also in the Merchant Center are updated during sync.

  • When a product is synced, you’ll view a new feed in Manufacturer Center’s “Feeds” section. Feeds show the data coming from your Merchant Center. You can’t delete or add new countries or languages in feed settings but destinations can be changed for existing countries and languages.

  • If you have multiple feeds in the Merchant Center, they’re synced together as a unique feed in the Manufacturer Center. To sync products in the Manufacturer Center, feed supplemental and rules in the Merchant Center are applied.

  • New products or changes to existing products in the linked Merchant Center are automatically synced with the Manufacturer Center. However, attribute values edited in Manufacturer Center are prioritized over attribute values synced from Merchant Center.

Tips:

  • A deleted synced feed in Manufacturer Center doesn’t stop the feed from being synced from Merchant Center.

  • If both accounts are linked, any products that you delete are re-added to Manufacturer Center on the next scheduled sync.

  • To prevent the sync from both accounts, unlink the accounts.

Understand what data is shared

When you connect your Manufacturer Center to Merchant Center, some of your data is shared between them.

Data shared from Merchant Center:

  • The name and ID of your Merchant Center account. The product titles, descriptions, and images that show on Google Search and Maps.

Data shared from Manufacturer Center:

  • The name and account ID of your Manufacturer Center account and Manufacturer Center feed and attributes.

Linking instructions

Option 1: Create a link (admin access required)

From Manufacturer Center

Requires admin access

  1. In your Manufacturer Center account, click the tools icon Tools and setting menu icon [Gear] and then click Account linking.
  2. Click the Merchant Center tab.
  3. Click the plus button .
  4. In the drop-down, select one of the Merchant Center accounts. Or, enter the Merchant Center account ID
  5. Click Link. 

From Merchant Center Next

Requires admin access
  1. In your Merchant Center Next account,. click the tools icon Google Ads "Settings" for Smart Mode icon, and then click Apps and services
  2. Under 'Google services', select Add service.
  3. In the pop-up window, select Google Manufacturer Center. And click Next.
  4. In the drop-down, you can either
    1. select one of the Manufacturer Center accounts that you have access to.
    2. enter the Manufacturer Center account ID of an account you do not have access to. This will send a link request to the admin(s) of the Manufacturer Center account to approve.
    3. create a new Manufacturer Center account that you would like to link your Merchant Center account to.

 

From Merchant Center Classic

Requires admin access

  1. In your Merchant Center Classic account, click the tools icon Google Ads "Settings" for Smart Mode icon , and then click Linked accounts.
  2. Click the Manufacturer Center tab.
  3. Click the plus button .
  4. In the drop-down, select one of the Manufacturer Center accounts. Or, enter the Manufacturer Center account ID
  5. If you have access to the Manufacturer Center account, click Link.

From Business Manager

Requires admin access
  1. In your Business Manager,. click the tools icon Google Ads "Settings" for Smart Mode icon , and then click Apps and services
  2. Under 'Google services', select Add service.
  3. In the pop-up window, select Google Manufacturer Center. And click Next.
  4. In the drop-down, you can either
    1. Select one of the Manufacturer Center accounts that you have access to.
    2. Enter the Manufacturer Center account ID of an account you do not have access to. This will send a link request to the admin(s) of the Manufacturer Center account to approve.
    3. Create a new Manufacturer Center account that you would like to link your Merchant Center account to.

 

Option 2: Request and approve a link

From Manufacturer Center

Request a link in Manufacturer Center, as a non-admin:

  1. In your Manufacturer Center account, click the tools icon Google Ads "Settings" for Smart Mode icon, and then click Account linking.
  2. Click the Merchant Center tab.
  3. Click the plus button .
    1. Enter the Merchant Center account ID you want to link to.
  4. Click Send request.
  5. An admin of the Merchant Center account will follow the next steps below.
  6. You will receive an email notification once the admin has approved the request.

Approve a link in Merchant Center, as an admin:

Merchant Center Classic

  1. In your Merchant Center Classic account, click the tools icon Google Ads "Settings" for Smart Mode icon, and then click Linked accounts.
  2. Click the Manufacturer Center tab.
  3. Find the correct request in the table, and then click View request.
  4. Click Approve.

Merchant Center Next

  1. In your Merchant Center Next account, click the tools icon Google Ads "Settings" for Smart Mode icon and then click Apps and services.
  2. Find the correct request in the table, and then click View request.
  3. Click Approve.

From Merchant Center Classic

Request a link in Merchant Center, as a non-admin:

  1. In your Merchant Center account, click the tools icon Google Ads "Settings" for Smart Mode icon , and then click Linked accounts.
  2. Click the Manufacturer Center tab.
  3. Click the plus button .
  4. Enter the Manufacturer Center account ID you want to link to.
  5. If you don't have access to the Manufacturer Center account, click Send request.
  6. An admin of the Merchant Center account will follow the next steps below.
  7. You will receive an email notification when the admin has approved the request.

Approve a link in Manufacturer Center, as an admin:

  1. In your Manufacturer Center account, click the tools icon Tools and setting menu icon [Gear] , and then click Account linking.
  2. Click the Merchant Center tab.
  3. Find the correct request in the table, and then click View request.
  4. Click Approve.

Best practices for keeping your synced product data up to date

Keeping your Manufacturer Center and Merchant Center accounts linked ensures that your product data in Manufacturer Center is up to date.

If you don’t view your products synced, but you’ve linked both accounts, learn more about fixing syncing issues.

Contact support (Merchant Center | Manufacturer Center) if you think that a product is clearly marked as belonging to a verified brand and was still not synchronized.

Updating or deleting products in Merchant Center

  • Updated or deleted product attributes in Merchant Center are reflected in Manufacturer Center automatically. When a synced product is updated or deleted in Merchant Center, the corresponding product is also updated or deleted in Manufacturer Center.
  • Deleting a feed in Merchant Center permanently deletes all synchronized products in Manufacturer Center.

Updating or deleting products in Manufacturer Center

  • Updated or deleted product attributes in Manufacturer Center aren’t reflected in Merchant Center. These changes only occur in Manufacturer Center. If the same product attributes haven’t been updated or deleted in Merchant Center, they’ll be re-synced with Manufacturer Center.
  • Deleting Merchant Center feeds in Manufacturer Center will temporarily delete all synchronized products, but these products will automatically be re-added when your product data syncs again.

Stopping products from syncing between accounts

  • To stop product data from syncing, you can use any of the following tools:
    • In Merchant Center, unlink your Manufacturer Center account.
    • In Manufacturer Center, unlink your Merchant Center account.
    • In Business Manager, click Apps and services. Under Google services, choose the account you want to remove. Under the Action column, click Delete Connection.
  • Previously synced product data remains in the Manufacturer Center account.

Fix syncing issues

Your brand isn’t recognized by Manufacturer Center

Issue reason:

  • The brand name provided in Manufacturer Center doesn't match the brand name in Merchant Center.

How to fix:

  • Make sure your brand name is identical in Merchant Center and Manufacturer Center.

No product was synced for one or more of your brands

Issue reason:

  • Your Manufacturer Center account is in review or has been disapproved.
  • One or more of your brands in Manufacturer Center are pending review or have been disapproved.
  • Your brand name in Merchant Center doesn't match the brand name in Manufacturer Center.
  • Your products are missing the brand [brand] attribute in Merchant Center.

How to fix:

  1. Complete the email verification process for your Manufacturer Center account. Visit the “Account settings” page to check if your email address is pending verification and that the email owner approved the account. If your account is disapproved, review the Manufacturer Center requirements and contact support if needed.
  2. Make sure your brands are approved in Manufacturer Center.
  3. Make sure that the brand names are the same in both accounts.
  4. Make sure that the correct value is set for the brand [brand] attribute for products in your linked Merchant Center account.

Synced products are disapproved in Manufacturer Center

Issue reason:

  • Disapproved products are most likely due to missing or wrong product attributes. Visit the “Diagnostics” page in Manufacturer Center for a complete overview of product data issues.

How to fix:

Your accounts are linked, but your products haven’t synced yet or a feed hasn’t been created in Manufacturer Center

Issue reason:

  • If you haven’t seen any activity after 3-4 days from linking your Merchant Center and Manufacturer Center account, it’s likely due to a missing brand [brand] attribute in Merchant Center.

How to fix:

  • Add the brand [brand] attribute in Merchant Center for your brands. It should match the exact brand name registered in Manufacturer Center.

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