To show your vehicle ads on Google, you must request to enable the programme:
- Fill in the form to enable the vehicle ads programme.
- Wait for a confirmation email.
- Sign in to your Merchant Center account.
- Click Growth in the navigation menu.
- Click Manage programmes.
- Merchant Center programmes are only visible to Merchant Center account admin users.
- Click Get started on the vehicle ads programme card.
- Choose the country where your physical dealerships are located.
Tip: If you’re an auto advertiser outside of the US, Australia or Canada and interested in participating in the vehicle ads programme or beta, contact your Google representative.
Implementation guide
- Set up your accounts
- Enable the vehicle ads programme
- Add your business information
- Create a primary feed
- Register and submit your feed
- Link your Business Profile and select your location group
- Create, register and submit your shop feed (Optional)
- Complete website policy review
- Link your Merchant Center and Google Ads accounts
- Enable vehicle ads in your Performance Max campaigns