Use Google’s AI to display your products in 360-spin

Products with 3D imagery have 50 percent more user engagement when compared to products with 2D images. If you are a merchant who owns 3D content, you can display your products in 3D and augmented reality on Google Search.

While many merchants already have 3D models available, we know creating these assets can be expensive and time consuming, often requiring hundreds of product photos and costly technology. With Google’s AI technology, we can now create 360-spins of products on your behalf using just a handful of still photos.

Requirements to create a 360-spin

If you upload at least 3 high-resolution images of a product to Google Merchant Center, Google can create a 360-spin of the product. The images should include a view of the product from the front, back, left, right and top.

Inputs

AI Generated 3D Spin

Right / Left
Front / Back
Top / Bottom
Perspective

There should be a single per image.
For shoes specifically, in addition to a single shoe per image, it should be of the same color, foot, and size. For example, a red left foot shoe of size 9.
It is best if all images are from the same photo shoot.
Images can be either portrait (4:3) or landscape (16:9):

Resolution	Portrait (4:3)	Landscape (9:16)
Minimum	693x520	450x800
Suggested	1182x888	768x1366

Once these images are uploaded to Google Merchant Center or the Google Manufacturer Center, Google AI will automatically generate a 360 spin of your product and display it on Google Search. This process may take up to 2 weeks.

Note: The 360-degree spin feature is currently available only for merchants in the US.

How 360-spin works

Simply upload your high-resolution images to your web server.

If you have a Google Merchant Center account:

To upload the images, use the image link [image_link] or additional image link [additional_image_link] attributes in your feed or via the Content API. Make sure your high-resolution images use the exact same file name and have a URL link to successfully create a 360-spin of your product. Google will automatically pick up the improved images next time we process your feed.

If your high-resolution images have new or different file names, follow the steps below:

Sign in to your Merchant Center account.
Update the image link [image_link] or additional image link [additional_image_link] attributes in your feed.

Note: You can upload a feed or submit the feed via Content API or by importing content from an ecommerce platform to Merchant Center.

If you don't have a Google Merchant Center account:

Use robots meta tags, and set the maximum image preview size to “large”: <meta name="robots" content="max-image-preview:LARGE">
To add high-resolution product images directly in your Google Business Profile:
- Locate your Business Profile on Search or Maps.
- Click Edit Products, then Add Product.
- Click Select Photo, to upload your photo.
- Now Sign up for Merchant Center and link your Business Profile account to Merchant Center to easily share and edit more robust image details.

If you manage your Google Merchant Center account through Shopify:

From your Shopify admin, upload high-resolution images in the Media section of your Products page.
Save changes.

Note: Make sure you have the Google & YouTube App installed on Shopify and your Google Merchant Center account linked to your Shopify store so that your changes can be automatically updated on all Google surfaces.

Shopping ads

All products that are eligible for 360-spin are eligible to be displayed in paid Shopping ads and free listings. To do so, simply launch a digital ad campaign through your Merchant Center or Google Ads accounts. Learn more about how to create a Standard Shopping or Performance Max campaign.

If you're not familiar with Shopping campaigns, learn more About Shopping ads.

Before you create your Shopping campaign, make sure you meet the requirements.

Frequently asked questions

What should I do if I don’t see my 360-spin asset with products within 2 weeks?

If you don't see your 360-spin asset with your products within 2 weeks, this could be due to the images not meeting our requirements. Confirm the size, angle, and resolution of your image, then ensure that the image name and URL match the images on your web server. If all are correct, reach out to the Google Customer Support using the contact form or directly from your Merchant Center account: Help > Help center and support > Contact us.

Can Google create gITF (3D) models from images?

No, we can't create a 3D asset (gITF) from images. We can only create a 360-spin asset from your images of your products. You can create a 3D gITF model of your products with the help of one of our partners, including CGTrader, Epigraph, Ocavu, and VNTANA.

What if I don’t want my paid ads to include 360-spin assets?

If you don’t want your paid ads to include Google’s AI 360-spin of your products, you can opt out by contacting Google Customer Support using the contact form or directly from your Merchant Center account: Help

> Help center and support > Contact us.

Note that disabling the feature from your ads does not affect the displays of other merchants' offers for the same product.

I want to use Google's 360-spin, but also offer a more detailed 3D model for users to explore. Is that possible?

Only 3D (glTF/glb) models allow users to view the object in their space (AR). These show attribution to the merchant that provided the 3D model.

360-spin assets don't provide “view- in- your- space” capability and are annotated with “generated by Google”.

Learn more about how to display your products in 3D and augmented reality.

What happens if I submit my own 3D model using the virtual_model_link? Will it replace the 360-spin generated by Google?

Yes, 3D models provided by merchants are given higher priority and will be shown, even if there is a 360-spin asset for that product

Was this helpful?

How can we improve it?