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Display your products in 3D and augmented reality

The 3D models help customers to see your products from different angles on free listings and Shopping ads. Customers can also use augmented reality to see how the product looks in their space before they purchase. This article explains how the feature works, and how to show your content on Google surfaces.

Note: 3D and AR experiences are currently only available for shoes and home goods, and limited to products sold in the US.

Benefits

  • The 3D model enables customers to see products from every angle, and even zoom-in to view the details.
  • Augmented reality helps your customers to visualize your product in a real environment, like their living room, and have a better understanding of what they are purchasing.
  • 3D and augmented reality (AR) products often have strong customer engagement and receive more interactions compared to products with 2D images, which can help to increase quality clicks.

Animated GIF demonstrating a 3D chair model

Note: You can use the 3D model link [virtual_model_link] attribute for home goods and shoes only. The attribute is limited to products sold in the US. New 3D models may start showing on Google Search within 2 weeks of being added to your feed.

How it works

Merchants can create 3D and AR models of their products on their own, or with the help of partners such as CGTrader, Epigraph, Ocavu, and VNTANA.

When your 3D model is ready, you can provide the publicly-accessible link (URL) to your hosted model to Merchant Center using the 3D model link [virtual_model_link] attribute.

  • If you’re a merchant without a Merchant Center account, you need to set up an account before you can participate in 3D/AR experiences.
  • If you are the manufacturer of the product, you may use Manufacturer Center to provide your 3D models, and they will be used as the first choice models of the product. However, 3D models must be present in Merchant Center to be displayed on Shopping ads.
  • If you already use both Merchant and Manufacturer Center, you can simply update your Merchant Center feed and link the accounts to sync the models.

After you’ve connected the appropriate accounts and provided the necessary links, 3D and AR assets will be eligible to serve in free listings.

Shopping ads

3D assets are eligible to serve in Shopping ads if you have Performance Max or Standard Shopping campaigns targeting these products.

Note that AR experiences aren’t yet supported by Shopping ads.

Learn more about Shopping ads and how to link your Merchant Center account to your Google Ads account.


FAQs

My item has a 3D badge. Why don’t I have the option to ‘View in your space’?

The AR viewing experience (or the option to ‘view in your space’) is only available with free listings for products with a 3D badge. Shopping ads for products with 3D models do not offer users the ‘view-in-your-space’ option.

Why do some 3D items show ‘View in your space’ and others have ‘generated by Google’?

Google offers 2 types of 3D imagery: 3D (provided in the format glTF and/or glb) provided by merchants and 360-spin generated by Google AI.
Only 3D (glTF/glb) models allow users to view the object in their space (AR). These show attribution to the merchant that provided the 3D model.
360-spin assets do not provide “view- in- your- space” capability and are annotated with “generated by Google”.

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