About same-day delivery for online product listings

This feature allows retailers to indicate which online products are eligible for same-day delivery badging and annotations. Eligible free listings with online offers will display to customers, showcasing their availability for same-day delivery across Google.

Learn how to submit delivery information to Google.

Before you begin

Identify which products support same-day delivery.
Identify the cut-off times for the participating shops. You might need to set up a few same-day delivery services to accommodate multiple time zones. Time zones are based on the Merchant Center settings that you provide, not the user location.
Determine your fees structure, including the delivery fee. We currently don't support additional fees, hence the best practice is to add up all the fees and pass it to Google as one delivery fee (Range-based delivery fee is supported).
Define delivery distance per shop. If the delivery radius varies, you may either set up a separate same-day delivery service or choose a conservative radius.

Eligibility criteria

You can enable same-day delivery annotations and badging for your listings in the United States if you meet the following criteria:

Your business should provide same-day delivery fulfilment services for eligible products and the same-day delivery settings that you submit to Merchant Center should match what is on your website.
The delivery cost for the same-day delivery should match the cost mentioned on your website.
Your listings should be available in the United States.

Instructions

Set up same-day delivery for online product listings

You can set up same-day delivery for online product listings using the standard delivery service with a few changes in handling and transit time. Additionally, within the same 'standard delivery' same-day delivery service, you can use the transit time to include destinations eligible for same-day delivery while excluding other destinations.

Create a new delivery service

In your Merchant Center account, click the tools and settings icon .
Select Delivery and returns under 'Tools'.
Click Add delivery service.
Select Delivery for online products.

Service coverage

In the 'Service coverage' page, name your delivery service, select United States as the country and select USD as the currency.

Note: This feature is currently available in the United States only.

Delivery times

Select 'Set a range of delivery times' manually.
Select an order cut-off time. This is the specific time or the number of hours before which a customer can place an order that will be eligible for same-day delivery.
- Also, select the time zone in which this time is calculated (based on Merchant Center settings, not user location).
For 'Order handling time', enter the minimum/maximum number of days that are required for processing an order as 0/0.
For 'Transit time', enter the minimum/maximum number of days that are required for order transit as 0/0.

Note: If your transit times differ based on the destination, select 'More transit times' and add a specific destination to which these settings apply. For more information, refer to Regional pricing and availability.

Delivery cost

On the 'Delivery cost' page, select the delivery cost that you charge your customers for same-day delivery services. Options include:
- Free delivery over a certain amount
- Free delivery on all orders
- Range-based pricing based on the total value of the order
- Flat fee for all orders.
- In advanced settings, you may specify the delivery cost based on the destination by postcode/area, item weight, item quantity and order price.
Click Save.

If only a subset of your products is available for same-day delivery, use a delivery label to tag available offers and indicate the name of the delivery label in advanced settings when creating a delivery rate table.

Note: The 'Delivery overview' page shows the delivery time of same-day delivery services created via 'Standard delivery' flow as 'Same-day delivery'.

Verification

It is important to validate your delivery settings to ensure a positive customer experience. Google verifies same-day delivery services added by retailers, so make sure that the details match what's mentioned on your site. Same-day delivery must be advertised and mentioned on both your website and in the checkout flow.

It might take up to 72 hours for Google to review the settings. If there is an issue with the same-day delivery settings, the administrator of your Merchant Center account will receive an email with instructions on how to resolve the issue.

Note: There are various factors that affect how and when the annotation is displayed, irrespective of the verification status.

Frequently asked questions

How do I set up same-day based on the user time zone?

It would require setting a separate delivery service for each time zone that you are targeting.

How to reflect additional service fees?

We currently do not differentiate additional fees. So those fees should be included into the total delivery cost.

How to reflect same-day availability for a certain area/postcode range only?

In transit time, indicate the specific area/postcode range that you're targeting. Once you reach the delivery cost page, click Advanced settings and create a delivery rate table. You can specify particular area/postcode ranges and set the pricing for them. Add another dimension and exclude the rest of the areas/postcodes by setting cost value to 'No delivery'.

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