Having your inventory added automatically to Merchant Center is a faster and easier way to start or test your local inventory ads without building your own inventory data. It helps you onboard to local inventory ads efficiently by automatically generating inventory data for you.
How it works
Google uses Google Storebot to crawl your website to deduce local inventory availability information and create inventory data directly within Merchant Center. Google will then create inventory data for the highest performing products and stores, representing the highest percentage of clicks.
Before you begin
If you're interested in participating in auto-feed crawl, fill out the interest form.
Requirements
Before participating in auto-feed crawl, you must take note of the following:
- You must be eligible for Product page with in-store availability or Store-specific product page with in-store availability and price
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You must not block Google crawlers such as Google StoreBot and Googlebot from crawling your website.
- Google will crawl the top product or store pairs per day. You can also choose specific products and specific stores based on the crawl limits of your website. Please specify in the interest form if you need to choose certain products/stores You can prevent specific products from showing in local inventory ads by using the excluded destination
[excluded_destination]attribute in your primary data source and the value “Local_inventory_ads”. - If you wish to upgrade to cover more inventory, you must either:
- Create and upload your own inventory data or
- Implement the Pixel-based data. Contact your Google representative for more information on the Pixel-based data
Implementation
Review the requirements to automatically add in-store inventory for local inventory ads. If your website meets the requirements, request a review of your website by filling out this interest form. You will then be required to follow the implementation guide to enable Local Inventory Ads in your account.