Understand the conversion actions tracked in Google Ads

This article describes the different conversion actions tracked in Google Ads. For more information on conversion tracking with the Google & YouTube app, review:

Conversion actions tracked in Google Ads

When you link your Google Ads account to your Google & YouTube app on Shopify, a purchase conversion action is created automatically in Google Ads, and set as the account default.

Additionally, the conversion actions below will also be created in Google Ads but set as secondary conversion actions, which are included for observation only and don't affect bidding.

Conversion type	Conversion goal	Conversion action
Sales	Tracks the conversion funnel	Purchase (primary conversion action by default): Every time a user completes the purchase Add to cart: Every time a user adds a product to the cart Begin checkout: Every time a user begins the checkout process
Page view	Observes user interaction	Page view: Every time a user opens a new page View item: Every time a user opens a product page Search: Every time a user uses the search option on the website
Other	Determines willingness of a user to purchase	Add payment info: Every time a user adds payment information during the checkout process

Learn more about each conversion metric and how to add them to your reports in Understand your conversion tracking data.

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Understand the conversion actions tracked in Google Ads

Conversion actions tracked in Google Ads

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