A single user action on your ad or free listing can be counted more than once if you have multiple Google tags set up, or if you had already set up conversion tracking before installing the Google & YouTube app.
Duplicate tags can cause inaccurate report data for your free listings and ads, and can lead to problems with ad optimization.
This article explains how to check if you have duplicate tags.
For more information on conversion tracking with the Google & YouTube app, review:
How to check if you have duplicate tags using Tag Assistant
- Disable any ad blockers or browser extensions
- Open Tag Assistant
- If this is your first time using Tag Assistant, click Add Domain in the upper right corner. In the pop-up that opens, enter your website’s URL and click Connect.
- If this isn't your first time using Tag Assistant, find your site in the list and click the arrow icon
.
- A new tab will open with your website. The Google Tag Assistant will add a pop-up to your site displaying helpful information.
This confirms you have a Google tag installed on your site.
- In the pop-up, click Finish.
- Navigate back to the Tag Assistant window, where you will notice a message stating that the connection was successful. Click Continue.
- Now, your Google tag(s) should appear listed in a bar at the top of the page.
- Click on a Google tag to open its “Summary” then click the “Hits sent” tab.
- The “Hits sent” tab shows a box for each event sent from on your site. Each box is labeled with the Google product that tracked that event: either Google Analytics or Google Ads.
- For example: If you only have boxes labeled as Google Analytics, then your site only has Google Analytics linked to it, and it's not tracking Ads conversions.
You don't have a Google tag installed on your site. Navigate back to the Tag Assistant window, and it should read “Couldn't connect to [your website URL]”.
How to disable duplicated tags from Google Ads
Double-check that you disable only the duplicated tracking events. Disabling non-duplicate conversion events can decrease ad tracking accuracy and efficiency. Learn more About account-default conversion goals.