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About the Vehicle Feed Service Provider program (for dealers)

Vehicle feed service providers create and manage Merchant Center accounts and vehicle feeds to help onboard dealers and auto advertisers into Vehicle Ads. Google’s Vehicle Feed Service Provider program allows you to participate in vehicle ads without the need to create, submit, and manage vehicle ads primary feeds yourself.

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Benefits

Partnering with a vehicle feed service provider offers benefits to dealers and auto advertisers, such as:

  • Streamlined feed management: Feed creation, curation, and ongoing management of your vehicle feed
  • Automated quality assurance: Data quality approval following feed creation

How it works

Vehicle feed service providers are experienced in Vehicle Ads, Merchant Center, and Google Ads. With a vehicle feed service provider, you can reduce your activation time by streamlining your onboarding into the Vehicle Ads program.

Note: There’s a cost associated with using a third-party provider to manage feeds. Consult with providers for accurate pricing and service offerings.

Participate in Vehicle ads with a Vehicle feed service provider

To start using a Vehicle feed service provider, contact one of the existing providers to activate your dealership for Vehicle ads.

The following table lists the eligible existing Vehicle feed services providers:

Provider Countries serviced Provider Countries serviced Provider Countries serviced

AdFeeder

GB

Data Driven Holdings

US

MMG

CA, US

ADME ADVERTISING PTY LTD AU dbaPlatform (vla ads) CA, US Netsertive

US

Adpearance CA, US Dealer e Process

CA, US

Octane Marketing

US

Adtaxi VLA US Dealer InLine

CA

PM MasterMerchant US
AdTorque Edge AU Dealer Inspire

CA, US

PureCars CA, US
Affinitiv Advertising MCC CA, US Dealer Teamwork

CA, US

Reunion Marketing CA, US
AMSI / AAG US Dealer.com

US

Search Optics US
ATG GB Dealercraft Inc

CA

Sincro MCA US
AutoCanada CA DealerOn

US

sMedia Canada CA
AutoLeadStar US Delos Digital

AU

Solutions Medias360 / Consultant Auto 360 CA
Automotive Clients US EasyCars AU Star Performance Marketing US

Big Click

CA EDealer

CA

Stream Companies CA, US
Bluesky Interactive

GB

FlexDealer

CA, US

Stream Companies US
C-4 Analytics VLA Google Merchant Center Account

CA, US

Force Marketing

US

Strong Automotive Merchandising CA, US
CARGroup

US

Group 1 Automotive

US

TRFFK CA
Carsales Dealer Merchant Centre

AU

Holman

US

TRFFK US US
CF Search Marketing

US

L2TMedia

CA, US

TurnKey Marketing CA, US
Chumney & Associates US Leadbox

CA

two S DE
ClickDealer

GB

Localise UKMCA

GB

Wayne Reaves Computer Systems US
Click Here Digital

US

Max Connect Digital US ZeroSum CA, US
D2C Media Inc

CA

       

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