This article describes the full Templates feature functionality, which will be released in phases. Learn more about Templates functionality.
Templates are linked to feed data and can be used to dynamically create and update campaign structure, targeting, and creatives. The Templates feature allows you to:
- Generate new campaign structure, targeting, and creatives: Templates can be configured to generate new campaigns and their associated structure, targeting, and creatives.
- Generate new responsive search ads (RSAs) using existing parent ad groups and associated campaign data, sub-manager level custom columns (except feed-based custom columns), and sub-manager level custom dimensions.
- Coming soon: Update existing campaign structure by generating new campaigns, targeting, and creatives. Templates can be configured to use campaign and ad group data (and associated custom dimensions data) to define what the template generates.
The following table lists the template types and describes how they can be used:
| Template type | Generate new campaign structure, targeting, and creatives | Coming soon: Update existing campaign structures by generating new ad groups, targeting, and creatives |
|---|---|---|
| Campaign templates | Generates one campaign for each unique feed value or combination of feed values | N/A |
| Ad group templates | Generates one ad group for each unique feed value or combination of feed values | Updates existing ad groups based on campaign data (coming soon: including associated custom dimensions data) |
|
Responsive search ad (RSA) templates Note: Only applies to Google Ads and Microsoft Advertising Coming soon: Google Merchant Center and Yahoo! JAPAN Ads |
Along with ad group template parents, generates tailored ad copy based on unique feed values or a unique combination of feed values to display more relevant messages to potential customers | Updates tailored ad copy that's associated with existing ad groups (coming soon: including associated custom dimensions data) |
| Keyword templates | Generates keywords for each unique feed value or combination of feed values (based on the multiplier and keyword formulas) | Updates keywords associated with existing ad groups (coming soon: including associated custom dimensions data) |
| Negative keyword templates | Generates negative keywords for each unique feed value or combination of feed values (based on the multiplier and keyword formulas) | Updates negative keywords associated with existing campaigns and ad groups (coming soon: including associated custom dimensions data) |
| Sitelink templates | Generates tailored sitelink assets based on unique feed values or a unique combination of feed values to display more relevant messages to potential customers | Updates sitelink assets associated with existing campaigns and ad groups (coming soon: including associated custom dimensions data) |
| Plan (organizational) templates |
Plan templates are optional and can be used to organize collections of campaign templates for generating campaigns across multiple advertising platforms and client accounts Useful when you want to use multiple campaign templates for a common purpose All templates organized under a plan template must use the same client accounts and feeds |
N/A |
| Feed-driven custom dimensions templates | N/A | Use feed data to update custom dimensions data, which can then be used for reporting, rules, and in templates to update existing campaign structure, targeting, and creatives |