Google Ads sales and support representatives are automatically granted read-only access to your Google Ads–related data from the new Search Ads 360 so they can provide tips and advice on analyzing the data and improving the configuration of your Google Ads accounts.
Access is only granted to Google Ads representatives who help manage the Google Ads accounts that are linked to your Search Ads 360 sub-manager as well as your Google Marketing Platform sales and support representatives. This access includes data that is associated with your Google Ads accounts, such as Google Analytics conversions and third-party data. Representatives who help manage the Google Ads accounts linked to your Search Ads 360 sub-manager are not provided data from any other supported advertising platform accounts linked to Search Ads 360.
You can remove access from Google Ads representatives at any time. This will not affect your Google Marketing Platform sales and support representatives, who will still have access to help you manage your Search Ads 360 account.
Why allow Google Ads representatives read-only access to your Google Ads data?
If you allow Google Ads sales and support representatives to access your conversions data, they can analyze the performance of your Google Ads campaigns in the new Search Ads 360 and work with you to develop longer-term search strategies that are relevant to your business.
For example, a Google Ads sales or support representative can analyze the performance of your Floodlight conversions over the last quarter and offer better options for managing your Google Ads campaigns.
With read-only access, Google Ads sales and support representatives can access your Google Ads–related performance data and Search Ads 360 features related to monitoring and managing this data. For example, representatives can:
- View Search Ads 360 bid strategies that are applied to Google Ads campaigns.
- View third-party data that is collected in your account, such as conversions and attribution data you upload, or metrics from conversion-tracking systems you've integrated with your Search Ads 360 sub-manager.
Google Ads representatives can access Search Ads 360 bid strategy metrics
Google Ads sales and support representatives who have been granted access can view the following information in Search Ads 360 bid strategies:
- A list of any Search Ads 360 bid strategies that are applied to Google Ads campaigns. A bid strategy report (the list of all bid strategies) includes aggregated metrics for all items from any type of account that is included in the bid strategy.
- Google Ads metrics in individual bid strategies. That is, representatives can't access individual metrics for other supported advertising platforms that are included in a Search Ads 360 bid strategy. Even though a Search Ads 360 bid strategy is applied to items in other engine accounts, Google Ads sales and support representatives can only view the Google Ads data in an individual bid strategy.
- Google Ads campaigns, ad groups, keywords, product targets, product groups, and location and remarketing targets included in a Search Ads 360 bid strategy.
- Google Ads metrics in bid strategy opportunities or forecasts.
Google Ads representatives can't view or access Search Ads 360 bid strategies that are applied to only non-Google Ads campaigns, as these bid strategies don't manage any Google Ads campaign bids.