As you navigate the new Search Ads 360, the following are some familiar workflows designed to help you efficiently manage and monitor budget spend and allocation across multiple advertising platforms and media channels.
Set up plans and budget strategies
Organize campaigns into campaign groups
Create a budget bid strategy to automate budget allocation and spending in a plan
Set budget spend, key metrics, and key metric values in a plan
Forecast the results of your plan
Manage spend
Automate budget allocation and spend in a plan
Make manual adjustments to budget allocation and key metrics for plans
Exclude data from bid strategy calculations
Report and monitor performance
Report on budgets and ad spend
Report on budget bid strategies