Returns True if the haystack text string begins with needle.
Syntax
starts_with(needle, haystack)
Parameters
haystack and needle can be any of the following:
- Static text, such as "GDN".
- A Search Ads 360 variable that is a String, such as
Keyword,Campaign, and so on. - An expression or formula column that returns a String.
Case insensitive
Text comparisons are case insensitive. That is, starts_with("gdn", "GDN") evaluates to true.
Empty character
If you include an expression or formula column in this function, the expression or formula column could evaluate to an empty text string.
Be aware that all Strings end with an empty (zero-length) String. For example, ends_with("GDN", "") will evaluate to true.
On the other hand, ends_with("", "GDN") evaluates to false. An empty text string does not end with non-empty text strings.
Examples
[starts_with("hook", "fishhook")]is false.- If a keyword contains "hoopers", and is contained in a campaign that starts with "US", display "US brand":
[if(and(contains(keyword, "hoopers"), starts_with(campaign, "US")), "US brand", "non-brand")]