clean_keyword

Scans the string and replaces characters that Search Ads 360 doesn't support for keyword text with the replacement string

  • ! @ % ^ * () = {} ; ~ ` <> ? \ |
    Search Ads 360 does not support these characters in keywords.
  • + " [ ] -
    These characters are match-type modifiers.
Note: This function is only available in Templates and can’t be used in Reporting.

Syntax

clean_keyword(in-string, replacement-string)

Parameters

  • in-string: A feed attribute such as ITEM_BRAND, or static text surrounded by quotes such as "Shoes".
  • replacement-string: Static text surrounded by quotes such as "example", or a feed attribute or formula column that returns a text value.

Example

  • [trim(clean_keyword(PRODUCT_ID, " "))] applies the function to the product ID returned from the feed. For example, if the product ID is "Bolt (10x)", the function returns Bolt 10x.

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