Use a bulksheet to create Google Ads account-level sitelinks

Enter create to create a new sitelink.

Enter edit to edit a sitelink.

Enter a temporary identifier for the sitelink. The identifier should be unique within the bulksheet, but because it is not stored in Search Ads 360, it can be reused in a different bulksheet to create other sitelinks.

The row tag can include alphanumeric characters and _(underscores), but cannot include wildcard characters such as @ or *. The row tag can start with upper or lower case letters or an _ (underscore). For example,

• _Sitelink_tag_4 is a valid row tag.
• 4_Sitelink_tag_@ is not a valid row tag.

You don't need to make any changes in this column. Search Ads 360 doesn't use the information in the column to set the Account-level asset setting that enables inheritance from the account.

Instead, if you want to create an account-level sitelink that can be automatically inherited by campaigns and ad groups, in a client account row, add the row tag ID for the new sitelink to the Sitelinks column. See the Sitelinks column description later in this table.

Sitelink Description1 and

Sitelink Description2

(Required) Type the URL for the website that appears after the user clicks the link.

Be sure to start the URL with http or https. If you add a URL that doesn't start this way, you'll see an error when you try to upload the bulksheet.

Asset start date and end date

The default is All; enter Mobile if you prefer that the sitelink appear on mobile devices.

If a campaign or ad group contains only sitelinks set to Mobile preferred (not recommended), the sitelink may also appear on desktop, laptop, and tablet computers.

You don't need to remove the existing values from the Item ID or Sitelink tracking URL column. When you specify create as the action, Search Ads 360 automatically generates a new Item ID and tracking URL when you upload the bulksheet.

In the sitelink row, leave the Sitelinks column blank.

To set up inheritance, in the client account row, add the row tag ID for the sitelink. Separate each ID with a vertical bar ( | ).

If you don't want campaigns and ad groups to inherit a new sitelink, don't add the row tag ID in the Sitelinks column in the client account row.

For existing account-level sitelinks, if you want to remove the inheritance and turn off the account level asset setting, in the Sitelinks column in a client account row, remove the sitelink's Item ID.

Learn more about using a bulksheet to remove sitelinks.

Optional. Enter a Search Ads 360 URL template if you want to override a template specified at a higher level.

If the sitelink inherits a URL template that doesn't contain a URL placeholder, Google Ads ignores the higher-level template and directs clicks to the sitelink's final URL without applying the template. For example:

1. You specify the following landing page URL for a sitelink:
   http://example.com/red-shoes
2. You don't specify a URL template for a sitelink, but you do specify this URL template for a keyword:
   http://tracker.com?id=1234
3. A search matches the keyword and Google Ads serves an ad along with the sitelink.
4. A customer clicks the sitelink.
5. Google Ads directs the click to http://example.com/red-shoes without applying the URL template inherited from the keyword.

If instead the keyword's URL template specified this:
http://tracker.com?url={escapedlpurl}
Google Ads would apply the URL template, and the click would redirect to:
http://tracker.com?url=http%3A%2F%2Fexample.com%2Fred-shoes

To edit an existing URL template that has been directly applied to a sitelink, edit the value in this column.

To remove an existing template, enter remove_content.

Optional. Enter Final URL Suffix parameters.

The suffixes at lower levels override suffixes from higher up.

Search Ads 360 might add additional parameters to the Final URL Suffix that won't be visible or editable in the bulksheet.