A Final URL suffix contains URL parameters that your site uses for tracking purposes. Parameters that determine the content of a page should be added to the Final URL, and parameters used by tracking services should be added to a tracking template.
You can enter static, dynamic, or custom URL parameters to a Final URL suffix. Don't add ?
or &
before the first parameter, but do use &
to separate additional parameters. For example: src=google&kwd={keyword}
If all ads in a client account use the same tracking URL parameters, add the parameters to the account's Final URL suffix. Otherwise, add the parameters to a Final URL suffix at the campaign level or a lower. The suffixes at lower levels override suffixes from higher up.
Instructions
Add a final URL suffix at the account level
- Sign in to your Search Ads 360 experience.
- Navigate to a client account.
- From the page menu, click Settings.
- In the expanded menu, click Account settings.
- Click Tracking to expand the section.
- Enter parameters in the “Final URL suffix” field.
- Click Save.
Add a final URL suffix at the campaign level
- Sign in to your Search Ads 360 experience.
- Navigate to a client account.
- From the page menu, click Settings.
- In the expanded menu, click Campaign settings.
- Click the campaign you want to edit.
- Under “Additional settings", click Campaign URL options to expand the section.
- Enter the parameters in the “Final URL suffix” field.
- Click Save.
Add a final URL suffix at the ad level
- Sign in to your Search Ads 360 experience.
- Navigate to a client account.
- From the page menu, click Ads.
- Click on the Sitelink button to view all sitelink assets.
- Hover over the ad you want to edit and click the pencil icon when it appears.
- Click Ad URL options to expand the section.
- Enter parameters in the “Final URL suffix” field.
- Click Save ad. Saving sends this new version for review.
Add a final URL suffix at the ad group, dynamic ads target or keyword level
- Sign in to your Search Ads 360 experience.
- Navigate to a client account.
- From the page menu, click Ad groups, Dynamic ad targets, or Search Keywords under the "Keywords" drop down.
- Click the columns icon above the table.
- Click Attributes to expand the section.
- Select the checkbox next to "Final URL suffix".
- Click Apply.
Now, add your URL parameters:
- Hover over the entry in the "Final URL suffix" column and click the pencil icon when it appears.
- Enter parameters in the “Final URL suffix” field.
- Click Save.
Add a final URL suffix at the sitelink level
- Sign in to your Search Ads 360 experience.
- Navigate to a client account.
- From the page menu, click Assets.
- Click on the Sitelink button to view all sitelink assets.
- Hover over the ad you want to edit and click the pencil icon when it appears, then select Edit.
- Click Sitelink URL options to expand the section.
- Enter the parameters in the “Final URL suffix” field.
- Click Save.
Example
Final URL: https://example.com?product=1234
Tracking template: https://tracker.com/redirect={escapedlpurl}
Final URL suffix: channel=search
What happens:
- With parallel tracking: when someone clicks on your ad, he or she will be directed to
https://example.com/?product=1234&channel=search
while the tracking is processed in background. - With traditional sequential tracking: When someone clicks on this ad, he or she will first be directed to
https://tracker.com/redirect=https%3A%2F%2Fexample.com%2F%3Fproduct%3D1234%26channel%3Dsearch
before landing onhttps://example.com/?product=1234&channel=search
.