Use bulksheets to edit bid strategies

In Search Ads 360 you can use specially formatted spreadsheets (called “bulksheets”) and upload them to make changes to your Google Ads and Search Ads 360 portfolio bid strategies in bulk. Using the columns in the bulksheet, you can edit your bidding targets across campaigns and multiple accounts.

Please note that Search Ads 360 currently only supports editing using bulksheets for Google Ads and Search Ads 360 portfolio bid strategies.

How it works

Within Search Ads 360, you can download a spreadsheet template which contains columns for bid strategy, bid strategy type, account, customer ID and more. You can then manually edit the rows for the campaigns where you’d like to update the bid strategies. When the rows of your spreadsheet are filled in with the items you’d like to create or edit, you can then upload the spreadsheet to Search Ads 360.

Learn more about bulk uploads.

Download your bulksheet

Use the following steps to download a spreadsheet to create and edit your bid strategies:

1. Sign in to your Search Ads 360 experience.
2. Navigate to a sub-manager account.
3. Under “Bidding & planning” click Bid Strategies.
4. On the Bid strategies table, click the download button, and select More options.
5. Make sure the All editable columns for Bulk Upload checkbox is checked, and click Download.

Format your bulksheet

After downloading the bulksheet from the bid strategy page, you can edit the appropriate columns to update your bid strategies.

The downloaded bid strategies bulksheet has the following editable columns available:

• Target CPA
• Target ROAS
• Target impression share

Upload your bulksheet

Use the following steps to upload your spreadsheet to create and edit your bid strategies:

1. Sign in to your Search Ads 360 experience.
2. Navigate to a sub-manager account.
3. Under “Tools & Settings,” click Bulk Actions, and then click Uploads.
4. On the Uploads tabs, click the blue plus button.
5. Click Select source and choose source for your bulksheet from the dropdown.
6. Select whether the changes apply to multiple accounts or a single account. Changes can apply to any accounts included in your file.
7. If required, select Send an email when upload is finished and add email addresses.
8. Click Preview to view the possible results of the upload. If your bulksheet is very large, click Run in background. Search Ads 360 will notify you when the upload is complete.
9. Click Apply to complete the upload.

For additional information on uploading your spreadsheet, visit upload the bulksheet.

Related links

• Download a bulksheet to use
• Edit your bulksheet
• About automated bid strategies