Add any URL parameters that determine the content of a page to Final URLs. You can enter static, dynamic, or custom URL parameters to a Final URL.
Keep the following in mind when adding parameters to a Final URL:
-
Make sure the first parameter is preceded by the
?
character. -
Separate the second, third, and any subsequent parameters with
&
. -
Don't include spaces in or between parameters.
-
Don't use any of the reserved parameter names.
It's recommended that you add parameters that your site uses for tracking purposes to a Final URL suffix, but you can add them to aFinal URL if they're preceded by {ignore}
. Parameters used by tracking services should always be added to a tracking template.
Instructions
Add parameters to thefinal URL for an ad
- Sign in to your Search Ads 360 experience.
- Navigate to a client account.
- From the page menu, click Ads.
- Hover the ad you want to edit and click the pencil icon when it appears.
- Enter parameters in the “Final URL” field.
- Click Save. Saving sends this new version for review.
Add parameters to the final URL for a dynamic ads target or keyword
- Sign in to your Search Ads 360 experience.
- Navigate to a client account.
- From the page menu, click Dynamic ad targets or Search Keywords from the "Keywords" drop down.
- Click the columns icon above the table.
- Click Attributes to expand the section.
- Select the checkbox next to "Final URL".
- Click Apply.
Now, add your URL parameters:
- Hover over any entry in the "Final URL" column and click the pencil icon when it appears.
- Enter parameters in the “Final URL” field.
- Click Save.
Add parameters to the final URL for a sitelink
- Sign in to your Search Ads 360 experience.
- Navigate to a client account.
- From the page menu, click Assets.
- From the summary view , click Sitelink to view all sitelink assets. From the table view , select Sitelink from the dropdown in the upper left corner.
- Hover over any of the assets and click the pencil icon when it appears, then select Edit.
- Enter the parameters in the “Final URL” field.
- Keep in mind that any changes you make will also be applied to any ad group, campaign, or account that shares this sitelink.
- Click Save.
Example
Final URL: https://example.com?product=1234
Tracking template: https://tracker.com/redirect={escapedlpurl}
Final URL suffix: channel=search
What happens:
- With parallel tracking: when someone clicks on your ad, he or she will be directed to
https://example.com/?product=1234&channel=search
while the tracking is processed in background. - With traditional sequential tracking: When someone clicks on this ad, he or she will first be directed to
https://tracker.com/redirect=https%3A%2F%2Fexample.com%2F%3Fproduct%3D1234%26channel%3Dsearch
before landing onhttps://example.com/?product=1234&channel=search
.