Add URL parameters to Final URLs

Add any URL parameters that determine the content of a page to Final URLs. You can enter static, dynamic, or custom URL parameters to a Final URL.

Keep the following in mind when adding parameters to a Final URL:

Make sure the first parameter is preceded by the ? character.
Separate the second, third, and any subsequent parameters with &.
Don't include spaces in or between parameters.
Don't use any of the reserved parameter names.

It's recommended that you add parameters that your site uses for tracking purposes to a Final URL suffix, but you can add them to aFinal URL if they're preceded by {ignore}. Parameters used by tracking services should always be added to a tracking template.

Instructions

Add parameters to thefinal URL for an ad

Sign in to your Search Ads 360 experience.
Navigate to a client account.
From the page menu, click Ads.
Hover the ad you want to edit and click the pencil icon when it appears.
Enter parameters in the “Final URL” field.
Click Save. Saving sends this new version for review.

Add parameters to the final URL for a dynamic ads target or keyword

Sign in to your Search Ads 360 experience.
Navigate to a client account.
From the page menu, click Dynamic ad targets or Search Keywords from the "Keywords" drop down.
Click the columns icon above the table.
Click Attributes to expand the section.
Select the checkbox next to "Final URL".
Click Apply.

Now, add your URL parameters:

Hover over any entry in the "Final URL" column and click the pencil icon when it appears.
Enter parameters in the “Final URL” field.
Click Save.

Add parameters to the final URL for a sitelink

Sign in to your Search Ads 360 experience.
Navigate to a client account.
From the page menu, click Assets.
From the summary view , click Sitelink to view all sitelink assets. From the table view , select Sitelink from the dropdown in the upper left corner.
Hover over any of the assets and click the pencil icon when it appears, then select Edit.
Enter the parameters in the “Final URL” field.
- Keep in mind that any changes you make will also be applied to any ad group, campaign, or account that shares this sitelink.
Click Save.

Example

Final URL: https://example.com?product=1234
Tracking template: https://tracker.com/redirect={escapedlpurl}
Final URL suffix: channel=search

What happens:

With parallel tracking: when someone clicks on your ad, he or she will be directed to https://example.com/?product=1234&channel=search while the tracking is processed in background.
With traditional sequential tracking: When someone clicks on this ad, he or she will first be directed to https://tracker.com/redirect=https%3A%2F%2Fexample.com%2F%3Fproduct%3D1234%26channel%3Dsearch before landing on https://example.com/?product=1234&channel=search.

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