About Google Ads campaign settings

Setting

Description

References

Enter a name for your campaign. Although the new Search Ads 360 enters a default campaign name for you, you should choose a name that clearly describes the campaign's theme so you can easily find it in your account.

The campaign name isn't visible to your customers.

Marketing Objective

Select the single goal that would make your campaign successful. Choose from the following:

• Sales: recommends settings and features to help you reach customers who are ready to act
• Leads: recommends settings and features to help you attract people to your business
• Website traffic: recommends settings and features to help you drive relevant customers to your website
• No goal guidance: opt out of using a goal

Campaign status

Set the status of your campaign to one of the following: 

• Enabled
• Paused
• Removed

The Google Ads Search Network is a group of search-related websites where your ads and free product listings can appear.

When you advertise on the Search Network, your ad can show next to search results on other Google sites, like Maps, Shopping, and Google Images, as well as on Google search partner websites. The Search Network is part of the Google Network (the name for all the web pages and apps where ads can appear).

The Google Ads Display Network is a group of more than 2 million websites, videos, and apps where your ads can appear.

Display Network sites reach more than 90% of Internet users worldwide*. With the Display Network, you can use targeting to show your ads in particular contexts (like “outdoor lifestyles” or “cnn.com”), to particular audiences (like “young moms” or “people shopping for a new sedan”), in particular locations, and more.

*Source: Comscore

Languages

Your campaign’s ads are eligible to show to customers who have selected your targeted language as their browser’s language setting. Google recommends choosing the language in which you serve your customers.

Budget

Enter the amount you're willing to spend on a campaign each day.

The new Search Ads 360 doesn't use this setting to control your spend. Instead, the setting is posted to Google Ads, and Google Ads uses the setting to control spend. To apply a shared budget, click Apply from Shared library and select the shared budget you want to use.

Learn how to set your Google Ads bid and budget

Bidding

Here you can edit your bid strategy. Your bid strategy is how you optimize bids to meet your advertising goals. 

Automated bid strategies set bids for you based on your business goals. 

Manual bidding requires you to set your own maximum cost-per-click bids for ad groups or keywords.

Learn how to set your Google Ads bid and budget

Start and end dates

Set your campaign's start date and (optional) end date. If you don’t set an end date, your campaign will continue to run indefinitely.

Learn how to use ad scheduling on Google Ads

Conversions

This setting controls which conversion actions are reported in your campaign's "Conversions" column.

If you use Smart Bidding, your bid strategies will optimize for these conversions. 

The following optional features can help you optimize your campaign:

• Attribution model
• Value rules
• Ad rotation
• Campaign URL options
• Dynamic Search Ads settings
• IP exclusions