Create a Google Ads campaign

 This article applies only to Google Ads accounts in the new Search Ads 360.

A campaign is a set of related ad groups that is often used to organize categories of products or services that you offer. Each campaign is centered on a goal that aligns with the main thing you want to get from your campaign, such as sales or website traffic. You'll need to make at least one campaign before you can create ads in your account.

This article explains how to create a Google Ads campaign for your business.

Before you begin

Learn about the different campaign types and understand your campaign settings so you know how to set up your campaign to help meet your business goals.

Campaign goals come first

Google Ads campaigns are created around a goal, and provide features and settings based on the actions you’d like your customers to take. All campaign settings and features will be available to you despite what goals you choose, and you can always make changes to your goals.

Campaign types and networks

Your campaign type determines where customers see your ads and the settings and options available to you. For example, if you’d like to create a Search Network campaign targeting the Google Display Network (the equivalent of a “Search Network with Display Select” campaign in the previous AdWords experience), you can select “Search” as your campaign type, then add the Display Network in your network settings. Learn about Google Ads campaign types.

Instructions

1. Sign in to your Search Ads 360 experience.
2. Navigate to a Google Ads account. 
3. From the page menu on the left, click Campaigns.
4. Click the plus button , then select New campaign. 
5. Select a goal for your campaign, or if none of the goals fit what you’re looking for, select Create a campaign without a goal’s guidance.
   • If this step doesn’t reflect what you’re seeing in your account, select a campaign type first then select a goal. 
   • Select a campaign type and choose any relevant settings. Learn about Google Ads campaign types.
6. Click Continue.
7. Select your campaign settings. Learn about each setting.
8. Click Save and continue.

Related link

• About Google Ads campaign statuses