With Search Ads 360, you choose a daily budget for each campaign based on your advertising goals and the average amount you're comfortable spending each day. You can change your budget at any time.
This article explains how to set and change your daily budget.
Instructions
How to change a campaign's daily budget
You can change your daily budget at any time and as many times as you like. Here's how to edit your daily campaign budget from the Campaigns page:
- Sign in to your Search Ads 360 experience.
- Navigate to Campaigns and click the campaign you'd like to edit.
- At the top of the screen, hover over “Budget” and click the pencil icon
that appears.
- Enter a new average daily budget.
- Click Save.
that appears.- Get a recommendation. Search Ads 360 shows recommended budgets for campaigns that repeatedly meet their daily budget but have the potential to earn more clicks and impressions. Learn how to avoid a depleted daily budget on Google Ads.
- Don't set and forget. Check your account regularly to look for campaigns that are limited by budget or have leftover dollars. A limited budget could mean fewer clicks and impressions than you might have otherwise earned.