An ad group is a collection of ads that are all triggered by a shared set of keywords. When you create a new ad group, we'll prompt you to create an initial ad and its keyword list, and to enter a default ad group bid. This default bid is a convenient way to manage the bids for all of the keywords in your ad group. You can override the default ad group bid for individual keywords by raising or lowering their Max CPC on the “Keywords” page.
Instructions
How to set your bid when creating a new ad group
- Sign in to your Search Ads 360 experience.
- Click Campaigns in the page menu.
- Click the name of a campaign you’d like to add a new ad group to.
- Click the plus button
to create a new ad group.
- Enter your ad group name, default bid, and keywords on the page that follows.
- Click Save and continue.
Keyword-level bids override your ad group's default bid
If you set individual keyword or placement bids, the individual bids override the ad group default bid. For example, if your default ad group bid is $0.50, but you increase one keyword's bid to $0.60, the keyword bid applies any time that one keyword triggers your ad.
Set bid adjustments for your campaign
You can set bid adjustments that increase or decrease your bids when your ad is competing to appear on mobile devices, in specific locations, and at particular days and times. In Google Ads campaigns that run on the Google Display Network, you can also set ad group-level adjustments for targeting methods like topics or placements. Bid adjustments can give you more control over when and where your ad appears.
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There are many ways to set your bids, including automated bid strategies. Currently you can only create and apply automated bid strategies from the previous Search Ads 360 experience. |