Campaigns give structure to the products or services that you advertise. A campaign type indicates the type of advertising network that displays your ad, type of ad that is displayed.
Each advertising platform may support different campaign types. The following table lists campaign types for each of the advertising platforms supported in Search Ads 360.
| Advertising platform | Supported campaign type |
|---|---|
| Google Ads |
*Floodlight tracking and bidding support is partially supported for these campaign types. **Floodlight tracking is not supported for these campaign types. |
| Microsoft Advertising |
|
| Yahoo! JAPAN Ads |
|
| Baidu Advertising |
|
Text ads can be displayed on a display network if you choose to target that network.