Microsoft Advertising features in the new Search Ads 360 experience

Updated April 7, 2023

This article lists the Microsoft Advertising features supported by the new Search Ads 360.

Learn more about Microsoft Advertising.

In this article:


Campaigns

Campaign types

Campaign features

Feature

Create

Edit

Learn more

Ad groups

Yes Yes

Microsoft Advertising Help Center

Search Ads 360 Help Center

Ads and extensions (assets)

Supported ad types and features

Extensions ("assets")

The following Microsoft Advertising extensions are supported in the new Search Ads 360.

Targeting and bid adjustments

Targets

Create

Associate with campaign or ad group

Learn more

Audiences

  • In-market audiences
  • Similar audiences
  • Customer match lists
  • Custom audiences
  • Combined list
  • Remarketing lists
  Yes

Microsoft Advertising Help Center

Search Ads 360 Help Center

Audiences bid adjustments

Yes Yes

Demographics: Gender and age bid adjustments

Yes Yes

Microsoft Advertising Help Center

Search Ads 360 Help Center

Keywords

Yes Yes

Microsoft Advertising Help Center

Search Ads 360 Help Center

Locations

Yes Yes

Microsoft Advertising Help Center

Search Ads 360 Help Center

Location bid adjustments Yes Yes

Optimization

Recommendations

The following Microsoft Advertising recommendations are available in the new Search Ads 360. To apply recommendations, go to Microsoft Advertising .

Recommendations

View

Apply

Learn more

Fix campaigns that are limited by budget

Yes  

Microsoft Advertising Help Center

Search Ads 360 Help Center

Add new keywords

Yes  

Microsoft Advertising Help Center

Search Ads 360 Help Center

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