Target ads to geographic locations

Location targeting lets you choose your target locations to reach your customers.

To target ads to locations you select:

  1. Sign in to your Search Ads 360 experience.
  2. From the page menu on the left, click on the Settings drop down.
  3. Click Campaign settings.
  4. Click the name of the campaign that you wish to edit.
    • (Optional) If you’re in a Microsoft Advertising campaign, you can click an ad group and create targeting that applies at the ad group level.
  5. Click Locations to expand the section.
  6. Select targeting settings.
  7. Click Save.
Select "Advanced search" to specify additional location targets. Select a location target to view it on a map. Your targeted locations will appear with a blue outline and your excluded locations will appear with a red outline.

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