Note: Average Position as a metric is no longer used by most advertising platforms. It has been replaced with “Impression (Absolute Top) %" and "Impression (Top) %” metrics.
Learn more about it in the Google Ads Help Center and Microsoft Advertising Help Center.
Displays the weighted average position (or rank) of ads during the report's time range. For example, a value of 1 equals position 1, and a value of 1.7 equals an average position between 1 and 2. Positions are indexed starting at 1.
When this column appears in a keywords reporting table, the column displays the average position of impressions that are attributed to each keyword.
You can use this column in a formula column by specifying the Avg_pos variable.
Baidu: Average position for keywords may not match Search Ads 360
Baidu and Search Ads 360 use different logic to calculate average position. In some cases, the average position reported in Baidu may not match the average position reported in Search Ads 360.
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Navigate to an advertiser, engine account, bid strategy, or label.
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For bid strategies and labels, the column appears by default.
Otherwise, click the Engine accounts, Campaigns, Ad groups, Keywords, Ads, or Inventory: Ad templates tab.
The column appears by default.