Displays the number of completed purchases that result from a consumer clicking an ad, as recorded by Floodlight transaction activities.
You can use this column in a formula column by specifying the Trans variable.
These are called Sales activities in Campaign Manager 360. For example, if you create a Sales activity in Campaign Manager 360 and name it "Checkout", when you sign into the associated advertiser in Search Ads 360, you'll see the "Checkout" activity listed as a Sales activity in Search Ads 360.
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Navigate to any reporting table, such as a keywords reporting table.
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If the column isn't already in the reporting table:
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Click the Columns button above the performance summary graph.
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In the "Search for columns" box, type the column name.
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Click + next to the column name in the "Available columns" list.
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Click Apply.