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Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns. While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Display lost IS (budget) column

Applicable to Google Ads only

The percentage of time that your ads weren’t shown on the Display Network due to insufficient budget. This data is available at the campaign level only.

Learn more about reporting on impression share in Search Ads 360.

Add this column to a report

Navigate to a Google Ads engine account and click the Campaigns tab.
Select a time range.
Above the performance summary graph, click the Columns button.
Type the column name in the search box.
Click + next to the column name to select the column.
Click Apply.

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