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Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns. While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Avg CPC column

Displays the average cost per click during the report's date range, calculated as Cost / Clicks.

You can use this column in a formula column by specifying the CPC variable.

Add this column to a report

Navigate to an advertiser, engine account, bid strategy, or label.
Select a time range.
For bid strategies and labels, the column appears by default.

Otherwise, click the Engine accounts, Campaigns, Ad groups, Keywords, Ads, or Inventory: Ad templates tab.
The column appears by default.

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