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Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns. While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Global users column

Displays an estimated number of cookies in a remarketing list that targets the display network.

In May 2021, Search Ads 360 ended support for building search-to-display remarketing lists and stopped adding customers to audience lists.

Search Ads 360 doesn't report on the number of global users in its remarketing lists that target social or search engines.

Learn more about cross-channel remarketing in Search Ads 360.

Add this column to a report

Navigate to an advertiser.
In the left navigation panel, click Remarketing.

The column appears by default.

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