To view audience dimensions:
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Navigate to an advertiser, engine account, campaign, or ad group.
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Click the Dimensions ▼ tab, select Audience on the left side of the list, and then click one of the audience characteristics.
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Select a time range in the top right corner of the page.
Audience data is updated once a day. Today's data isn't included in the metrics.
The report shows which audiences the account, campaign, or ad group you're scoped to is reaching.
Optionally, do any of the following:
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Apply additional segments.
For example, you can segment by device type to see if you reach some audiences better on mobile or desktop. -
Add additional click-based or conversion columns.
For example, you can add Floodlight columns that use the last-click attribution model and that do not include cross-environment conversions. -
Download the report for offline analysis.