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Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Entity changed column

Change history

Displays the type of item such as campaign, keyword, or ad that was changed. The column also includes the name of the item. For example:

Keyword
colorful shoes

In the case of ads, the ad headline, line 1, line 2, and destination URL are shown. For example:

Ad
Red shoes on sale
Sale ends soon
example.com

You can filter the change history report using the entities or items shown in this column.

 

View this column in the change history report

  1. Navigate to an advertiser, account, campaign, ad group, bid strategy, or label.
  2. Select a time range on or after May 21, 2016 in the upper right corner.
  3. In the left navigation panel, click Change history.
  4. Optional: Click the column header to sort the report.

 

List of change history entities

Ad
Ad group
Ad schedule
Advertiser
Agency
App install
Bid strategy
Budget group
Budget plan
Call
Callout
Campaign
DSA Page
Device target
Engine account
Gender target
Geo location target
Inventory template
Keyword
Label
Location feed item
Location group
Negative ad group keyword
Negative campaign keyword
Product group
Product scope
Proximity target
Remarketing target
Sitelink
Unclassified location target

Webpage

Use this entity to filter the report for changes made to URL templates and dynamic ad targets

 

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