and bid adjustments features using a conversion goal. This feature is no longer available in the new
Search Ads 360 and therefore is being deprecated starting February 1, 2023.
- Navigate to a Google Ads or Microsoft Advertising campaign.
Steps for navigating to a campaign
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In the left navigation panel, click All accounts.
What if the left navigation pane isn't visible? -
Click the navigation bar to display navigation options.
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In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.
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In the "Advertiser" list, click on the advertiser that contains the engine account.
- In the "Account" list, click on the engine account that contains the campaign.
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In the "Campaign" list, click on the campaign.
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Click Apply or press the Enter key.
Search Ads 360 displays the campaign page.
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- Under the name of the campaign, click the campaign settings icon .
- If necessary, in the Bid strategy section, click the arrow ▼ to display the list, and select Manual bidding.
- Under Campaign goal, click the arrow ▼ to display the list of goals.
- Do any of the following:
- To apply a conversion goal, select a goal. Optional. View a conversion goal's column settings.
- To change the campaign's conversion goal, select a different goal.
- To create a new conversion goal, click Create new conversion goal, and then complete the steps.
- To remove a goal from the campaign, click No conversion goal.
- Click Save.
- Optional. If you apply or change the campaign goal, select settings that the conversion goal will optimize for the selected campaign.
- Click Save to close the campaign settings.