Set or edit Google Ads device bid adjustments in bulk

1. Navigate to a Google Ads account or campaign.
   Steps for navigating to an engine account

   1. In the left navigation panel, click All accounts.
      What if the left navigation pane isn't visible?

   2. Click the navigation bar to display navigation options.

   3. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

   4. In the "Advertiser" list, click on the advertiser that contains the engine account.

   5. In the "Account" list, click on the engine account.

   6. Click Apply or press the Enter key.

   Search Ads 360 displays the engine account page.

   Steps for navigating to a campaign

   1. In the left navigation panel, click All accounts.
      What if the left navigation pane isn't visible?

   2. Click the navigation bar to display navigation options.

   3. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

   4. In the "Advertiser" list, click on the advertiser that contains the engine account.

   5. In the "Account" list, click on the engine account that contains the campaign.

   6. In the "Campaign" list, click on the campaign.

   7. Click Apply or press the Enter key.

   Search Ads 360 displays the campaign page.

2. Do one of the following:

   • Select the checkbox next to each campaign or ad group that you want to edit.

   • Filter the reporting table so it contains only the campaigns or ad groups that you want to edit.

3. Above the reporting table, click Edit ▼, and then click Change device bid adjustment %.
4. Under Device type, click the arrow ▼, and then click one of the following:
   • Mobile
   • Tablet
   • Desktop
5. Under the device type bid adjustment %, select one of the following settings:
   • Increase to and enter a percentage
   • Decrease to and enter a percentage
   • No bid adjustment
   • Add to current adjustment % and enter a percentage
   • Subtract from current adjustment % and enter a percentage
   • Set to formula column and select a formula
   • Use campaign bid adjustment (ad groups only)
6. Optional. Schedule the change.
7. Click Save.

Bid adjustment settings