By default, a budget bid strategy only recommends bid adjustments. You can set up a budget bid strategy to automatically set bid adjustments for devices, remarketing targets, and location targets. Note that some bid adjustments are only supported in certain search engine accounts.
In search engines such as Google Ads and Microsoft Advertising, a budget bid strategy can set or recommend device and location target bid adjustments. In Yahoo! Japan, only device bid adjustments are managed.
Bid adjustment options
|
Option |
Applies to engine types |
Description |
|---|---|---|
|
Device bid adjustments |
Google Ads |
Automatically sets optimal bid adjustments to target mobile, desktop, and tablet devices. If you don't select this checkbox, the budget bid strategy will still recommend bid adjustments for the devices and you can apply them manually. |
|
Remarketing target bid adjustments |
Google Ads Microsoft Advertising |
Automatically sets optimal bid adjustments for Google Ads remarketing targets and Microsoft Advertising remarketing targets. If you don't select this checkbox, the budget bid strategy will still recommend bid adjustments for any Google Ads or Microsoft Advertising remarketing targets you've set up, and you can apply the adjustments manually. Budget bid strategies and bid strategies use many of the same features to optimize remarketing targets even though different steps are required to apply them to campaigns. For example, auto-tagging must be enabled for both types of bid strategies. Note that conversion goals, which are used in the budget plans required by budget bid strategies, don't support all of the conversion sources used by a bid strategy. Learn more about remarketing target bid adjustments in Google Ads and Microsoft Advertising. |
|
Location target bid adjustments |
Google Ads |
Automatically sets optimal bid adjustments for geo-location targets, proximity targets, and location extension targets. If you don't select this checkbox, the budget bid strategy will still recommend bid adjustments for any location targets you've set up, and you can apply the adjustments manually. Budget bid strategies and bid strategies use many of the same features to optimize location targets even though different steps are required to apply them to campaigns. For example, auto-tagging must be enabled for both types of bid strategies. Note that conversion goals, which are used in the budget plans required by budget bid strategies, don't support all of the conversion sources used by a bid strategy. |