To share Floodlight conversions with Google Ads for auction-time bidding, the manager account (MCC) of a Google Ads account must accept the shared conversions in Google Ads.
Complete the following steps in Search Ads 360 to determine whether the Floodlight conversions were accepted in a manager account. The Floodlight conversions are accepted if a Google Ads manager account is linked to Search Ads 360. If the accounts aren't linked, auction-time bidding with Floodlight conversions won't occur in the Google Ads campaigns in the account.
- Navigate to a Search Ads 360 bid strategy.
Steps for navigating to a bid strategy
-
In the left navigation panel, click Bid strategies.
-
Click a bid strategy name from the reporting table.
Alternatively, you can do the following:
-
Click the more icon at the end of the navigation bar to display navigation options.
-
In the Agency list, click on the agency that contains the bid strategy. You can search for an agency by name or scroll through the list.
-
In the Advertiser list, click on the advertiser that contains the bid strategy.
-
In the Bid strategy list, click on the bid strategy.
-
Click Apply or press the Enter key.
-
Search Ads 360 displays the bid strategy page.
-
Select a time range in the upper right corner.
- Click the Campaigns tab.
- Add the Auction-time status column to the report.
- In the toolbar above the performance summary graph, click Columns.
- In the Search for columns box, enter Auction-time status.
- Click + to select the column, and then click Apply.
- If "Authorization needed" is displayed in the column, ask the administrative owner to link Search Ads 360 and accept the Floodlight conversions in the Google Ads manager account.