If you’re eligible, you can tag products featured in your content. When you tag products in your content, a “Shopping button” will show up in the corner of your content. Viewers can select the label to review a list of the products you tagged.
This feature is only visible to viewers in select countries or regions. Learn more about how viewers browse and buy products on YouTube.
Tagging Guidelines
If you’re eligible for this feature, only tag products in your content if:
- Products are easily identifiable and featured prominently in your content.
- Products are meaningfully related to your content.
- A viewer may reasonably want to learn more or buy a product based on its appearance in your content.
- Products are used as intended. This means that your use of the product aligns with the manufacturer’s intent and promotes safe usage.
Meeting Guidelines
We review product tags and may remove tags that don’t meet these guidelines. We want to make sure your viewers discover products that are featured in your content to give the most relevant experience. If we find repeated instances of non-compliant product tags, we may remove them from your content and your channel may lose access to the affiliate program.
Troubleshooting product tags
Keep in mind that product tags won't show on your content if:
- Your content's audience is set as made for kids.
- Your content has a copyright claim against it.
- Your content is deemed limited or ineligible for monetization.
- Your content includes a revenue sharing track from Creator Music.
- Your viewer is not in an eligible country/region.
- Your viewer is watching your content on a mobile browser, smart TV, or game console.
- You have no approved, in-stock items.
- Your tagged products were removed by the brand/retailer for not meeting their brand needs.
- If you don't see products when searching for them from a specific brand/retailer, it means that their products are not available for you to tag at the moment. You may choose to tag these products from other brands/retailers.
Tag, remove, & rearrange products while uploading new content
To tag products while uploading new content:
Add.To tag products in live streams:
To remove a product:
- Tap “Selected” to open the panel.
- Tap Delete
next to the product you want to remove.
next to the product you want to remove.To rearrange two or more products:
- Tap “Selected” to open the panel.
- Tap Up
or Down
next to a product to reorder the list.
Tag, remove, & rearrange products in existing content
To tag products in existing content:
YouTube iPhone and iPad app
- Open the YouTube app.
- Tap Library
Your Videos.
- Next to the content that you'd like to edit, tap More
- Tap Tagged Products to open the ‘Tag products’ section.
- Enter the name of the product that you want to tag in the search box.
- Select the products that you want to tag. You can tag up to 60 products.
YouTube Studio app for iPhone and iPad
- Open the YouTube app.
- Tap Content.
- Next to the content that you'd like to edit, tap More
- Tap Tagged Products to open the ‘Tag products’ section.
- Enter the name of the product that you want to tag in the search box.
- Select the products that you want to tag. You can tag up to 60 products.
To manage auto-tagging:
Note: Currently, this feature is only available to US creators in the YouTube Shopping Affiliate program. Learn more about the affiliate program.
Auto-tagging helps find videos and tag products in your videos. You can manage the tags directly in YouTube Studio and opt out of this feature at any time.
Manage your tags
- Open the YouTube Studio app
.
- At the bottom menu, tap Content.
- Next to the content that you'd like to edit, tap More
- Tap Tag Products.
- Then you edit, remove, or add tags to that video.
.
Turn on or off auto-tags
- Open the YouTube Studio app
- On the top left corner, tap your profile
.
- Tap Settings
.
- Next to “Tag product automatically,” you can turn on or off auto-tagging.
.
.To remove a product:
- Tap “Selected” to open the panel.
- Tap Delete
To rearrange two or more products:
- Tap “Selected” to open the panel.
- Tap Up
Access Shopping sounds library for Shorts
To access the Shopping sounds library for Shorts:
Creators and Official Artist Channels who are enabled for YouTube Shopping can access the Shopping sounds library. You can find sounds that you can use in Shorts using Shopping features in Shopping sounds library.
- Use the latest version of the YouTube mobile app to access Shopping sounds library and make sure to add these sounds via YouTube Shorts creation tools. If you do not use YouTube’s Shorts creation tools, you may receive a copyright claim. Shopping features won’t show up on content with a copyright claim. Some music in the Shopping sounds library is not eligible for tagged products in all countries. Viewers of Shorts using such music won’t be able to see the Shopping features.
- In order for Shopping features to show, we recommend setting the volume to an audible level so the system can register it properly.
- Sign in to your YouTube mobile app.
- Tap Create
Create a Short.
- Tap Add sound at the top of the Camera page or Sound at the bottom of the Editor page to access the Audio Library.
- Click the All Sounds banner at the top of the Audio Library to access the Shopping sounds library.
- Browse the available sounds and make a selection.
- Select “tag products" to make your Short shoppable.
- Publish your Shorts video.
Create a Short.Shopping sounds library cannot be used in long form videos and live streams displaying Shopping features. You can use royalty-free production music and sound effects from the Audio Library to display Shopping features in long from videos or live streams.