The Reach tab in YouTube Analytics is your key to understanding how viewers find your content. It provides a quick snapshot of key metrics like click-through-rate, watch time, views, and more.
View your Reach reports
- Sign in to YouTube Studio.
- In the left Menu, select Content
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- On the selected video, select Analytics
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- From the top Menu, select Reach.
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.Reach reports
How viewers find this video
The traffic source types report shows you how your viewers found your content within YouTube and external sources.
External sites or app
The external report shows you the specific external websites and apps where viewers found your content.
Content suggesting this video
The suggested videos report shows you which videos viewers watched from suggestions.
Playlists featuring this video
The playlists report shows you which playlists lead to traffic on your content.
Impressions and how they led to watch time
The impressions and how they led to watch time report gives you a visual of how your thumbnail’s impressions led to views and watch time. Learn more tips for using impressions and CTR data.
Bell notifications sent
This report tells you what percentage of your subscribers get bell notifications from your channel. Learn more about subscriber notifications.
YouTube search terms
The YouTube search report shows you what terms viewers searched when they found your content.
Understand types of traffic sources
Traffic to your videos can come from either within YouTube, or from external sources. You’ll see both on the “How viewers find this video” card.
Traffic from within YouTube| Browse features | Traffic from the Home, subscriptions, Watch Later, Trending/Explore, and other browsing features. | |
| Channel pages | Traffic from your YouTube channel or other YouTube channels. | |
| Campaign cards | Traffic from content owner campaign cards. | |
| End screens | Traffic from creator end screens. | |
| Shorts | Traffic from the Shorts vertical viewing experience. | |
| Notifications | Traffic from notifications and emails sent to your subscribers. | |
| Notifications to belled subscribers | Traffic from notifications sent to your subscribers who turned on "All notifications" for your channel and turned on YouTube notifications on their device. | |
| Other app notifications | Traffic from personalized notifications, email notifications, inbox, and digests. | |
| Other YouTube features | Traffic from within YouTube that doesn't fall in any other category. | |
| Playlists |
Traffic from any playlist that included one of your videos. These playlists can be your own playlist or another creator's playlist. This traffic also includes users' "Liked videos" and "Favorite videos" playlists. You can see specific playlists that drove traffic to your videos on the “Traffic source: Playlists” card of the Reach tab. |
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| Remixed video | Traffic from visual remixes of your content. | |
| Sound pages | Traffic from the shared audio results page found in the Shorts vertical viewing experience. | |
| Suggested videos | Traffic from suggestions that appear next to or after other videos, and from links in video descriptions. You can see specific videos on the “Traffic source: Suggested videos” card of the Reach tab. | |
| Video cards | Traffic coming from a card in another video. | |
| YouTube advertising |
If your video is used as an ad on YouTube, you’ll see “YouTube advertising” as a traffic source. Views from skippable ads longer than 10 seconds are counted if they're watched for 30 seconds or until they're finished. Non-skippable ads never qualify as views in YouTube Analytics. |
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| YouTube search | Traffic from YouTube search results. You can see specific search terms on the “Traffic source: YouTube Search” card of the Reach tab. | |
| Product pages | Traffic from YouTube product pages. | |
| External sources | Traffic from websites and apps that have your YouTube video embedded or linked to. You can see specific external sites and sources on the “External sites or app” card of the Reach tab. |
| Direct or unknown sources | Traffic from direct URL entry, bookmarks, signed out viewers, and unidentified apps. |
Metrics to know
| Impressions |
How many times your thumbnails were shown to viewers on YouTube through registered impressions. |
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Impressions click-through-rate |
How often viewers watched a video after seeing a thumbnail. |
| Shown in feed | The number of times your Short is shown in the Shorts feed. |
| Viewed (vs. swiped away) | The percentage of times viewers viewed your Shorts versus swiped away. |
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Views |
The number of legitimate views for your channels or videos. |
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Unique viewers |
Estimated number of viewers that watched your content within the selected date range. |
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Average view duration |
Estimated average minutes watched per view for the selected video and date range. |
| Watch time (hours) | The amount of time viewers have watched your video. |