Remove a site's host in Privacy & messaging

Applies to publishers who have both an Ad Manager account and an AdSense account

In the Privacy & messaging tool, sites are assigned to a host, which is the Google product associated with the site in Privacy & messaging. Sites are unassigned by default and display a dash ("-") in the "Host" column on the "Select your sites" page. When you add a site to a message or edit the site's privacy policy URL, the product you are currently signed in to will be assigned as the site's host in the Privacy & messaging tool. For example, if you add a site to a new message in AdSense, the assigned host of the site will become AdSense.

If you want to remove a site's host, you can do so from the "Select your sites" page. However, it is important to remember that if you remove a site's host, the site and its subsites will be removed from all assigned messages and any messages where the site was the only targeted site will be deleted from Privacy & messaging. Messages are associated with the Google product in which they were created, so when the host is removed from a site, messages associated with that host are also removed from the site.

The host assigned to a site only affects message configuration in the Privacy & messaging tool. Other aspects of site management in Ad Manager and AdSense are unaffected by this setting.

Required permissions

  • For the "Host" column to become visible in the "Select your sites" page, you must have linked accounts in both Ad Manager and Adsense.
  • To remove a site's host, you must have permission to edit the account and platform that you are accessing:
    • Ad Manager: You must be a direct user with the Administrator user role or an equivalent custom user role with similar permissions, and must be accessing the "Select your sites" page in Ad Manager.
    • AdSense: You must be a direct user with "Standard" or "Admin" user access permissions for the associated AdSense account and must be accessing the "Select your sites" page in AdSense.
You can be a direct user in both the Ad Manager and AdSense accounts.

To add a user to an account, review the following information:

View a site's host

Complete the following steps to view the host of a site:

  1. Sign in to Google Ad Manager.
  2. Click Privacy & messaging.
  3. Click Manage on one of the message type cards on the Privacy & messaging page.
  4. In the list of messages, click any link in the "Sites or Apps" column to view your list of sites. The assigned host is listed in the "Host" column. If no host is assigned, a dash ("-") is displayed.

Remove a site's host

Before removing the host of a site, there are some important things you should know: 

  • The site and its subsites will be removed from all assigned messages in Privacy & messaging.
  • Any messages that no longer have sites assigned as a result of these changes will be deleted.
  • You can create new messages for unassigned sites in Ad Manager or AdSense. The product you use to create the message will be assigned as the site's new host.
  • If you edit the privacy policy of an unassigned site, the product you use to make this change will be assigned as the site's new host.
  • Do not delete a site while it is still assigned to a host product. Deleting the site won't un-assign the managing host product, and the site won't be targetable by user messages created in the non-host product.
Changes made to existing messages as a result of removing the host cannot be undone. If you assign the same host to the site later, these messages will not be restored.

Complete the following steps to remove the host of a site:

  1. Sign in to Google Ad Manager.
  2. Click Privacy & messaging.
  3. Click Manage on one of the message type cards on the Privacy & messaging page.
  4. In the list of messages, click any link in the "Sites or Apps" column to view your list of sites. The assigned host is listed in the "Host" column. If no host is assigned, a dash ("-") is displayed.
  5. Remove the site's host.
    1. In the "Host" column, hover over the name of the assigned host and click Remove site host.
    2. Review the "Removing site host" dialogue box to understand the effects of removing the current host. Click Cancel to go back, or click Next to continue.
    3. If you're sure you want to remove the host from your site in Privacy & messaging, click Confirm.

Change a site's host (for publishers without existing user messages)

If you previously deleted all user messages in Privacy & messaging and you would like to change the host associated with a site in your account, complete the following steps:

  1. Sign in to Google Ad Manager.
  2. Click Privacy & messaging.
  3. Click Manage on one of the message type cards on the Privacy & messaging page.
  4. Click Create message, and then Select sites. The assigned host is listed in the "Host" column. If no host is assigned, a dash ("-") is displayed.
  5. Remove the site's host.
    1. In the "Host" column, hover over the name of the assigned host and click Remove site host.
    2. Review the "Removing site host" dialogue box to understand the effects of removing the current host. Click Cancel to go back, or click Next to continue.
    3. If you're sure you want to remove the host from your site in Privacy & messaging, click Confirm.

  6. After completing all changes, click Cancel. Then, click Close to discard the message.

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