- Read how to block certain ads
- Visit My Ad Center to control the information that Google uses to show you ads.
Types of ad blocking controls
AdMob has are several options for reviewing and controlling the ads that appear in your apps. Blocking controls may be applied to a single app or to your entire AdMob account.
To find the blocking controls in AdMob:
App-level blocking controls
- Sign in to your AdMob account at https://admob.google.com.
- Click Apps in the sidebar and select the name of your app from the list.
- Click Blocking controls under your app's name in the sidebar.
Account-level blocking controls
- Sign in to your AdMob account at https://admob.google.com.
- Click Blocking controls near the bottom of the sidebar in the AdMob user interface.
Ad blocking options
The following options are available for ad blocking. You can click any of the available options to see more information about how to apply the blocking control.
| Type of blocking control | Description |
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Allows you to block ads from general categories such as Apparel, Internet, Real Estate, and Vehicles. |
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Allows you to block ads from categories related to sensitive topics such as Religion, Politics, and References to Sex and Sexuality. Sensitive category blocking is available for ads in a limited set of languages, regardless of the language of the app. |
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Allows you to block app install ads (also known as "click-to-download" ads) that advertise specific applications by blocking the application ID. |
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Allows you to block ads from specific advertiser URLs. For example, you might not want to show competitor ads on your apps. |
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Allows you to block ads using an age-appropriate rating system similar to those used for movies. |
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Allows you to block ads from specific ad networks. This is only available with account-level blocking controls. |
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Allows you to review individual ads and assess whether you want to continue showing them in your apps. This is only available with account-level blocking controls. |
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Allows you to manage your CPRA settings. This is only available with account-level blocking controls. |
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Allows you to manage your European regulations settings. This is only available with account-level blocking controls. |
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Allows you to change other blocking controls settings in AdMob, such as allowing additional ad technology vendors in your account. This is only available with account-level blocking controls. |